First, the folks at Nielsen give us their April 2012 Internet usage report. The second report, in the form of a survey, comes from the folks at Pew Internet – Twitter Use 2012.  Social Media advertising facebook Google Marketing strategy nielsen company non-profit Pew Internet Pew Research radio small business social media social media marketing twitter United StatesA couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. Wait, that didn’t come out right. say -not so fast. MORE >>

by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels. According to Nielsen’s survey, 32.7 million (6%) use it daily. MORE >>

Get account control now, using software and services – or risk a career of continual social media sanitation’ reads the sub line of the report based on a survey amongst 144 enterprise-class corporations, 32 vendors and qualitative interviews with 61 industry experts. Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. Strategy and Business Objectives. Infographic]. MORE >>

The importance of TV: According to a 2009 survey conducted by Pew Research Center- 52% of Americans (down from 64%) think of their TV as a necessity. recent national survey from Arbitron and Edison Research (April 2010) shows a similar trend: more Americans said the Internet was “most essential&# to their lives when given a choice along with television, radio, and newspapers. Nielsen reports that almost 99% of video content watched in America is still done on traditional television. Image based on “Living Room and TV Digital Art&# by Carlos Cunha. MORE >>

The paper includes insights from analytics experts like Jim Sterne (eMetrics Marketing Optimization Summit, the Web Analytics Association, and author of Social Media Metrics: How to Measure and Optimize Your Marketing Investment), Marshall Sponder (WebMetricsGuru and author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics), Connie Bensen (senior manager, community strategy and execution at Dell), Jonas Klit Nielsen (founding partner at Mindjumpers), and Taulbee Jackson (president ad CEO of digital agency Raidious). MORE >>