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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?

Fashion 409
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In similar fashion, entertainment and news media businesses also reach immense numbers of people. The average Facebook ad only costs $5.99 As of June 2020, close to 1.8

Facebook 130
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Corporate America steps up to deal with #COVID-19

Janet Fouts

You might be wondering how companies are taking care of their people during the COVID-19 crisis. Here are a few of the many companies who have stepped up to care for and protect their teams, customers and vendors. Ford handled it in a similar fashion, even after the union in Louisville called for a shutdown.

Retail 169
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. The results set Magnolia apart from the competition and strengthened their e-commerce arm, which is a key driver for company growth. Source: Persado.

Examples 200
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Your First Hire: The Key Questions Before Pressing Ahead

The Realtime Report

You might have no additional time to complete company tasks yourself, but this by no means suggests that your business is ready for that extra pair of hands. As it turns out, as “fashionable” as this approach might be, it’s not the only option which is available to you. Are Your Finances in Good Enough Shape?

Questions 103
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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104