Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Tools are a wonderful part of today’s information age, but if you’re going to use “social networks&# or that thing we call “social media,&# it’s important to remember the common denominator: the social. You’re serving the community, not yourself. Today, community means a whole lot.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 18, 2010

In order to tap the potential of this fabulous marketing tool, you’ll want to first determine if social media can meet your goals and objectives. Through social media, you can find out what online communities your existing customers belong to. New tools pop up. Some are great. Some not so much. Opposite is also true.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout. Broad Social Media Monitoring.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. In this case, Facebook can be a great way to reach out to your local community. What’s your goal? to encourage referrals.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MARCH 1, 2011

While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship. Then they will associate more good feelings with you.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Remember to take your time and really build up your online community. Give it some time, remember these tips and you should end up creating a great community of followers. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

JANUARY 31, 2011

If you want know about tools and reviews of the newest social networks, it’s all there. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Want a sampling of the email you’ll get? Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Use tools designed for it, and you don’t risk your company’s image too much in the process. Facebook.com — Create a social media storefront on your company’s Facebook page using tools like Storefront Social or the Payvment E-commerce Storefront app. But that’s not how the tool works, especially early on.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

At this stage, the new social media product is often being used as a communications tool rather than for commercial purposes like business networking or sales promotion. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools, and processes. Growth Stage.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Copyscape and Plagiarisma are two great tools for finding content-scraping leeches that stole your content. Webmaster Tools. Google and Bing Webmaster Tools have a few tools necessary for SEO. The most important tool is the sitemap submission feature. Both webmaster tool suites have an option for doing this.

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Twitter as a marketing tool. What are my top picks?

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

AUGUST 25, 2010

They hear about tools, put forth a miserable effort, and are either too busy or just lazy. Just do it while giving back to the community as well. Have you read The New Community Rules ? It actually encourages people to use the third party tools rather than the twitter.com web interface in my opinion. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 22, 2010

There are a variety of tools which help you to navigate Twitter and the real time web. Lastly, another free tool to check out is TrendsMap. Also, with real time search engines, you don’t have to be a user of any social network to benefit from the data and information, so anyone can use these tools from day one.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JANUARY 15, 2013

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. Great leaders (and great companies) create movements, not just products.

Press Release 192

Press Release Airlines Skills Retail 192

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 30, 2013

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

MAY 1, 2012

However, with a Facebook ad tool with access to Facebook’s API , you can use the scheduling feature to have this done automatically. Craig Robinson is a writer, social media fanatic and Facebook advertising specialist at Qwaya.com , a marketing tool connected with Facebook’s API. [ Like this post?

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Don’t let either one of these excuses hold you back from this very useful marketing and networking tool. A great tool for adding social media to your signature is Wisestamp. This was a post written by Lior Levin who works for a task management tool company called producteev and also advises to a psd to html agency. [ Stay Fresh.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

Try these: Use a tool like Jing to capture something on your computer screen. Here a few useful tools to make sharing easy and fast: Tweetstimonials : This plugin for your website allows you to showcase testimonials and shout outs that your fans and followers post about you on Twitter. Use images—lots of ‘em. Like this post?

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

MAY 12, 2010

And as more and more users begin to use their mobile devices as their primary tools for performing searches, implementing mobile user interfaces for a primary website becomes crucial. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Reply Tamar Weinberg December 17, 2009 at 11:26 pm Janie, I’m not entirely sure – I think it really depends on email marketing tools. My focus is more on the humanness of the business versus the tools of the trade. The tools help, but at the end of the day, it’s about the relationships.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MARCH 13, 2012

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Our updated goals now reflect this approach — and engaging employees and communities in this work is a critical part of our objectives.”

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When looking at this company’s social media profile, they felt compelled to respond to the most nonsensical of replies, reinforcing their approach to use social media as a customer service tool without regard for the customer (or frankly the particular question). Social media is about real engagement and truly connecting with people.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Reply Robert February 2, 2010 at 6:27 pm You had me when you put more focus on communicating than the tools. Made me laugh when I compared it back to Roberts comment about focus on communicating rather than tools. Social media is about building relationships and so many “experts&# are not great communicators.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities. This simple tool allows them to deliver content to their consumers in real time, wherever they are. Couponing Goes Digital.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

Getting engineers to release any kind of data to help webmasters was treated with suspicion and a brick wall until she went on a charm offensive and showed them how a value exchange could result in a win-win situation for the company and the community alike as she suggests we “spend time with colleagues & partners in different departments.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

MARCH 22, 2011

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. It’s a nice tool but it’s not as portable as Gmail, and I stick by it. This is one of the best tools — hands down. Dropbox is the most amazing tool ever. Rapportive FTW. Google Reader.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JUNE 18, 2008

Twitter went about this in the right way and it’s opened up a host of new applications, tools, and scripts. It’s an absolutely important tool, and it brought an immersion into the site even when I wasn’t on it. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Consider a few of the newer things that now must be mentioned in an interview to make sure you hire the right person to help you utilize every marketing tool available: 5 Tips to Help the Unsure CEO Hire the Right Marketing Professional. If you’re worried you won’t be able to tell who to hire, don’t sweat it (there are many in your shoes).

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). LinkedIn is a industry tool. I started with LinkedIn and while it is a great tool like you said, Facebook is way more fun.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

APRIL 17, 2012

There are more tools than ever at your disposal. They work with businesses of all sizes to create and market compelling and emotive corporate video that helps them to communicate with their specific audience. [ Your own website is a great starting point for placing your video. But how do customers find your website? Like this post?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

While the problem doesn’t solely lie on the shoulders of the developers who have been implementing the tools in these web applications, the responsibility for accurately monitoring true interest in submissions does. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Aggregator 151

Aggregator Content Digg Posterous 151