Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 7, 2023

That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Businesses are expected to engage with customers on social media.

Social Media 107

Social Media Survey Advertising Review 107

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Hootsuite’s Digital Trends report 2. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. Germany: 19.9

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat is the world’s 12th most popular social media platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. This month, I surveyed end users to find out how they draw value from going social. Augment transparency, accountability and communication efficiency. Future of Social Media?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Custom Social Media Reports for Google Analytics. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Hootsuite

APRIL 17, 2024

With a slick reporting feature, to boot.) According to Meta: “Our AI systems determine what the Threads community is discussing based on a number of signals including how many posts are made about a given topic, and how many people have engaged with those posts. Are we using “Thread” as a verb yet? Disappointing, we have to say.)

HootSuite 86

HootSuite Feed Feedly Instagram 86

Social Media Strategies Summit

APRIL 22, 2019

Read our 9 tips to maximize the impact of your social ads. The Rise of Social TV. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. And it’s this same trend that will make 2019 the year of social TV. Need ideas to supercharge your ads strategy?

Trends 142

Trends Social Media Instagram Influencer 142

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 136

Engagement Brands Review Influencer 136

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!

Social Media 198

Social Media Jive ROI Press Release 198

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass. Community Responsiveness.

Analytics 89

Analytics Social Media How To Analysis 89

Adam Sherk

MARCH 19, 2012

Users regularly look to news organizations and reporters (as well as individuals) on Twitter for additional information particularly in breaking news situations. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users.

News 135

News Organization Twitter Facebook 135

Sprout Social

APRIL 4, 2023

Some incentives could include running social media contests, sending company swag, or shout-outs on the company website or social media. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. Provide excellent customer service. Why brand advocacy matters for your company 1.

Brands 127

Brands ROI UGC Authentication 127

Buzz Marketing for Technology

JUNE 27, 2008

Salary surveys. Community Colleges. Community Colleges. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. Current issue.

Report 130

Report Forums Library Education 130

Bill Hartzer

JANUARY 28, 2010

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. Individuals have various groups of friends or connections on different social networks they use on a regular basis. .

Applications 115

Applications Social Media Widget Technorati 115

Keyhole.co

JANUARY 27, 2023

This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. But don’t start delivering your sales pitch.

ROI 52

ROI B2B Social Media How To 52

Idaconcpts

NOVEMBER 18, 2010

According to a survey commissioned by identity protection services firm Kindsight, nearly two-thirds of respondents worried that banking, credit card or other personal info could be stolen from their computers. According to an August 2009 survey of US consumers by the American Bankers Association (ABA), online is now the No.

Banking 137

Banking Mobile SMS Technorati 137

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Importance of social listening to learn about your customer. How to leverage online communities to research your dream customers.

Research 78

Research Template Templates Training 78

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Best times to post on Instagram.

Twitter 105

Twitter Tourism Travel Education 105

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 145

Authentication Loyalty Buy Study 145

Adam Sherk

OCTOBER 23, 2009

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. I’d also like to point out that for major media sites, search engine referral traffic is typically a much smaller percentage than Chitika’s network is receiving.

Hitwise 124

Hitwise Social Media Digg Survey 124

Socialized

JANUARY 22, 2010

Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. and went on to cite statistics that show both e-mail and social networking use on the increase. But its reign is over.”. The CEO Needs to Blog.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Keyhole.co

MAY 25, 2022

Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Adam Sherk

AUGUST 11, 2010

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. I’ll do a follow-up post when there is more data to report on.

Digg 166

Digg Marketing News Press Release 166

Adam Cohen

JULY 12, 2010

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do your customers have a need for community, convenience, or collaboration?

Research 265

Research Social Media Marketing Retail 265

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Ignite Social Media

MAY 31, 2016

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts.

Yammer 60

Yammer Buy Social Networking Report 60

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Highlight your company’s community involvement. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategery

JANUARY 20, 2014

Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege. Increasingly, to compete effectively in social media, brands realize that to play, they must pay. Increasing reach.

Social Media 104

Social Media Compete Cost Syndication 104