Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 120

Strategy Brands UGC Marketing 120

Webbiquity SMM

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Monitor brand mentions.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Jeff Esposito

JUNE 19, 2013

When I started my career in social media and community management, I was a bit intimidated and nervous. One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. The myth of the 90-9-1 rule is demystified.

Communities 43

Communities Report Committee Community building 43

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 129

Marketing How To Sample Samples 129

The Realtime Report

APRIL 14, 2021

have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Influencers with subject matter expertise are best able to engage their followers and cultivate communities based on shared interests.

Buy 91

Buy Influencer Products Social Media 91

Sherrilynne Starkie

JANUARY 28, 2019

The media are reporting on it. He wants people to connect with friends, family and community. He takes a pot shot at the media for reporting that Facebook sells user data, a claim he disputes. He takes a pot shot at the media for reporting that Facebook sells user data, a claim he disputes. “We Customers stop buying.

Facebook 170

Facebook Wikipedia Reputation Price 170

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. Hubspot reports they receive 0.10% higher engagement rates than macro influencers.

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Remote work continues to be perceived as very positive.

Report 117

Report Trends Survey Groups 117

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 132

Team Social Media Management Skills Trends 132

Sprout Social

SEPTEMBER 30, 2020

The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Hey thanks for reporting this to us and sorry for the delayed response. Our members are reporting the issue is fixed for them. Cultivate a brand community.

Twitter 139

Twitter Survey Trends Hashtag 139

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 138

Social Media Survey Influencer Buy 138

agora pulse

AUGUST 17, 2020

Agorapulse reports help with audience intel. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 94

Survey Marketing Social Media Management Badge 94

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 104

ROI Influencer Marketing Survey 104

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.   There's a growing preference for smaller, specialized, trusted groups in community building.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Later

JUNE 19, 2020

Facebook’s new report on the State of Small Business does just that. Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. .

Small Business 77

Small Business How To Survey Report 77

Janet Fouts

APRIL 2, 2019

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance. Let that sink in for a moment.

Cost 128

Cost Survey Report Skills 128

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. The data backs up this trend as well. How can we connect with our audience?

Trends 184

Trends Organization Social Media Travel 184

Janet Fouts

MARCH 24, 2020

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance. Let that sink in for a moment.

Cost 91

Cost Survey Report Skills 91

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 143

Research Social Media Airlines Marketing 143

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Forbes Social Media

JUNE 22, 2020

Three out of four Arizona nonprofits have reported a disruption of services to clients and their communities, according to a new survey from the Alliance of Arizona Nonprofits.

Survey 63

Survey Report Communities Social Media 63

Buffer Social

MAY 31, 2023

In Antler’s 2023 Creator Economy report , 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. For an idea of how much you need, this report shared that content creators spend $10,700 on average to start their business, and 66 percent rely on savings to fund their new venture.

Content 78

Content Tips Newsletter Startup 78

Hootsuite

SEPTEMBER 14, 2023

For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Durex used social media intelligence tactics, including surveys and social listening, to collect data on its wider customer base.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.

Social Media 91

Social Media Apple Survey Feed 91

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%).

Fashion 94

Fashion Influencer Ensembli YouTube 94

SocialFish

DECEMBER 14, 2010

Here’s a slide deck from Jeremiah Owyang with some stats and analysis from the corporate world – note these are based on a survey report on the Career Path of the Social Strategist which only surveyed social strategists working for companies of 1000+ employees. The obvious lesson?

Social Media 211

Social Media Survey Analysis Report 211

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Influencers help organizations use these authentic interactions to build a loyal community around their brand.

Influencer 104

Influencer Marketing Collaboration ROI 104

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Mindjumpers

APRIL 11, 2012

The report further dwells on this topic and enlists steps to obtain learnings on external data. To read more about this, you can download the report by clicking here. Google Analytics Unveils a Set of Social Reports. The State of Social Media Marketing– Annual Survey Report.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. In a year where everything changed, it’s no surprise that consumers have too. The best advice?

Social Media 105

Social Media Survey Advertising Review 105