Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. It’ll determine your pillar topics, publishing frequency and approach to driving engagement. Take a look: 6.

SEO 154

SEO Social Media Strategy Hashtag 154

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data.

Communities 262

Communities Activities Facebook Patterns 262

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community.

B2B 178

B2B ROI Communities Marketing 178

Firebelly

OCTOBER 7, 2010

In 2007, the web-comic xkcd published their version of an " online communities map ," which use statistics (and admittedly some guesswork) to map out social networks and communication sites in the form of countries on a world map. Jake Hamilton is a Web Developer at Firebelly Marketing , and studying Media Arts at IUPUI.

Communities 156

Communities Posterous Statistics Social Networking 156

Waxing UnLyrical

MARCH 26, 2012

There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 256

Case Study Blogger Study Campaign 256

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

Publishing 215

Publishing Questions Social Media Activities 215

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 95

Communities Company Social Media Case Study 95

Webbiquity SMM

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Affiliate sales support independent publishing. Let’s examine the top social platforms users associate with each drive.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Survey Education Team 123

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Sherrilynne Starkie

JANUARY 22, 2019

These include new job alerts, an alumni tool, community hashtags and company insights. Stone Temple published a study that shows a very significant correlation between links and ranking position in Google search. The readership dashboard, available to publishers and business account owners, reveals reader insights.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389

Blogger Brands Technorati comScore 389

ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. First, I’ll be continuing to up the value at Kick Start Labs, a microbusiness accelerator community for entrepreneurs making difference through commerce. My attention will be split three ways.

Case Study 40

Case Study Consultant Study Blogger 40

ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. First, I’ll be continuing to up the value at Kick Start Labs, a microbusiness accelerator community for entrepreneurs making difference through commerce. My attention will be split three ways.

Case Study 39

Case Study Consultant Study Blogger 39

Bill Hartzer

FEBRUARY 18, 2010

Prior to the study, Dessert Gallery did not have a Facebook presence. According to Dholakia, the results of the study indicate that Facebook fan pages provide an effective and low-cost way of social media marketing. He also studies relational aspects of consumer behavior. Had 41 percent greater psychological loyalty toward DG.

Study 155

Study Health Care Facebook Digg 155

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate.

ROI 104

ROI Social Media Management Team Study 104

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Let’s talk Reels! Testing on Reels and Other Networks. That’s okay.

Instagram 172

Instagram Engagement Content Tips 172

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Sherrilynne Starkie

AUGUST 4, 2013

For the people of Lac-Mégantic, the absence of official news, facts and information drove them into hastily formed online communities where hard facts were served up in equal measure alongside rumours and hearsay…all leading to confusion and panic in an already fraught situation. A case study in crisis communications #failure.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Buffer Social

JULY 18, 2023

Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? Many online businesses – service and product-based – have built online communities despite having a thriving social media presence.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

The Realtime Report

AUGUST 31, 2020

Did you know that according to one study, 91% of all artists are undiscovered? Publishing a lot of music might sound like a difficult task, but the more music you publish, the more likely it is that someone will discover you. Foster a Community. The best way to foster a community is by communicating with your fans.

Loyalty 91

Loyalty YouTube Publishing Communities 91

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. The results, first published on SparkToro, are pretty surprising. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 103

Atlassian ROI Social Media Collaboration 103

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Image credit: Carla Zanoni. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

Strategy 125

Strategy Brands Content UGC 125

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning. This is the start of building a real community. Reward them.

Ensembli 149

Ensembli Training Eventful Communities 149

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

Social Media 210

Social Media Brands Startup Loyalty 210

Proactive Report

JUNE 16, 2012

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. This is number 6 in the Earned Media Series.

Communities 70

Communities Sports Exercises Tips 70

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). Bookmark these lists and supercharge your content craftwork.

Social Media 121

Social Media Tips HootSuite Marketing 121

Devumi

NOVEMBER 25, 2016

Trying to get your first story published is going to be a struggle as you go from one publisher to the next. The post Social Media for Authors: Get Social To Get Published appeared first on Devumi. Getting people to then actually read your work is an even harder challenge to go through.

Publishing 60

Publishing Social Media Case Study Hashtag 60

Sprout Social

AUGUST 21, 2023

It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Set your goals and values for AI as well.

Marketing 91

Marketing Privacy Policies Issues 91

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 100

Case Study Study Training Collaboration 100

Ignite Social Media

DECEMBER 8, 2017

According to a GlobalWebIndex study on the top motivations for using social media , the top five. The content you publish should feel appropriate for the channel it’s on, yet capture attention in a meaningful way. motivations are rather passive in nature (i.e.

Study 96

Study Social Media Communities Feed 96

Later

AUGUST 19, 2021

Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in engagement rate per post.

Instagram 132

Instagram Analysis Hashtag Engagement 132

SocialFish

OCTOBER 12, 2010

In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. Do you recognize these personas in your community?The The New Publisher? Tags: Association Case Studies Open Community Presentations.

Lurker 162

Lurker Case Study Study Conference 162

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Community Engagement – Self-service support, education, and collaboration. Some customer success stories on the website include Austin Pets Alive! Khoros solutions .

Social Media Management 122

Social Media Management Review Social Media Tools 122