Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
Done with Traditional Publishing
FEBRUARY 13, 2013
Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige. Learn How to Publish.
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
There is another struggle here, and that’s the one between Facebook and publishers. Social networks have the upper hand when it comes to online publishing now. Unfortunately, the latest algorithmic changes could devalue publisher content; a fact Facebook is well aware of. Indeed, many publishers fail to turn a profit from these content deals, or from the mass of referrals they receive from Facebook. Publishers need to continue churning out content, because social feeds often select for timeliness and relevance.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). But it’s not required to do that for each article you publish: Maybe once in a while run the tool and keep it mind.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. more social and real-time community will self-perpetuate content.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Would you join a Community Manager Association?
NOVEMBER 30, 2015
So money isn’t the issue; it’s the value that associations place on the discipline of community management…which, at present, stands at about…not much. Or, to take it a step further, what about an association for association community managers? mean, there’s an association publishing association. Would you join an association for community managers? Why or why not?
Calling all online community managers!
FEBRUARY 16, 2015
Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities. Maddie, I should note, is a great champion for our nonprofit and community members.).
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.
Building Your Online Community
APRIL 5, 2011
A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community. He has a seriously engaged community. always say social media, and building a community in general, is all about stroking other people’s egos and scratching their backs.
Membership as Living Community
FEBRUARY 22, 2012
She will explain and explore for us how “d emand-centered models require a re-orientation of an organization from products and policies to people—customers, members, stakeholders” — and these are ideas which clearly relate very directly to the themes we’ve been exploring both in Open Community and in Humanize. . And why wouldn’t it? the higher the retention rate.
Putting the “We” in Community
FEBRUARY 26, 2016
In the social space, there’s a lot of talk about “community.” We ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out. Putting “we” in community.
The Characteristics of A Community Manager
NOVEMBER 22, 2012
The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.
How Instagram Makes Communities Better
JULY 3, 2012
Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. Community. Today’s guest post is written by Christopher Ryan.
Working to build scientific communities? Please take the AAAS State of Scientific Community Management Survey
JULY 15, 2016
The folks over at the American Association for the Advancement of Science (AAAS) are currently running a survey to determine what community management within science looks like. If you’re working to build communities within a professional association or other scientific setting, please do take a look. photo credit ). Featured From the Trenches Implementation
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Commenting on blogs published by the kinds of people you hope will come over and comment on your blog. Content Marketing Public Relations automation community building content marketing What gives?
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? 3,022 LinkedIn 255,262 total article views From 0 ? 35
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
So is the system good for publishers? There are certainly downsides like the lack of backup, ceding control and giving Facebook access to valuable data for free, weakening your own on-site community, etc. And the reality is that not every site is able to build up a strong, active on-site community of its own. 10 Practical Twitter Tips for Publishers. think it is.
Scientific community managers: applications for the AAAS Community Engagement Fellows Program are now open
OCTOBER 10, 2016
The American Association for the Advancement of Science (AAAS) has launched the application process for the new Community Engagement Fellows Program, which will provide professional development for engagement experts in the scientific community. They’ve published a series of blog posts about the survey results and will be releasing a complete report soon. APPLY HERE!
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. The Community Manager is the voice of the organization. Are your goals at odds with the community’s?
HELP NEEDED: community managers for CiviliNation Survey
APRIL 29, 2011
We’re very interested in the work that they are doing, specifically with regards to developing education and training for community managers in facilitation and mediation , which happen to be two of the new skills we identify in our book Open Community. Are you a Community Manager? Yet if not managed properly, conflicts can also also tear a community apart.
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. They should. Facebook. Linkedin. Twitter.
10 Reasons Businesses Will Start Using Google+ Communities in 2014
Convince & Convert
MAY 15, 2014
Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Now you have the basics on communities, let’s look at the 10 reasons you will start using them, especially in relation to your content marketing: 1. Find and Build Your Tribe A community attracts people. Simple. 5.
A More Elegant Question About Publishing And Money
MAY 14, 2016
How are publishers going to make money? With that, the definition of publishing expanded as well. Social media networks became part of the fold, and other publishing platforms that could have monetized with a revenue model that wasn't advertising-based, flocked to advertising as brands, agencies and media companies do what they do best: attempt to find more people to buy their products/services in the different places that these consumers spend their time. Now, the publishing and advertising businesses are in a huge, heaping pile of mess. community. brand.
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Yeah, that’s going to be you.
Gatwick Airport To Publish New Children’s Stories Via SoundCloud
The Realtime Report
JULY 25, 2012
According to Gatwick spokesperson Zoë Baker, the new initiative is designed to “embrace social communities and enhance a passenger’s journey as they pass through the airport.” Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents.
16 Random Facts My Community Taught Me
DECEMBER 18, 2015
Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 16 Random Facts My Community Taught Me. Community community building random factsHaaahhvahd.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming.
“Flipping your publishing model” in action
DECEMBER 8, 2011
Remember this post about how to flip your publishing model ? Most importantly, publishing more and more diverse content on the blog gives us a sense of what the NTEN community is most interested in. And the case study we looked at through the Virginia Associations of Realtors’ example ? just came across this great post from NTEN about how they did just that. This new strategy means we’re driving a lot of traffic to NTEN.org overall: We’re up 24% year-over-year in 2011. 2009: 19%. 2010: 22%. 2011: 25%. Go check it out ! Anyone trying this?
Find Your Online Tribe: Building an Instagram Community on a Low Budget
NOVEMBER 4, 2016
Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community. Interact with your community. Create content.
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. People who could provide you the details of how to self-publish. And that is why I jumped at the chance to get my hands on an early review copy of APE-Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch. And yet. Let’s face it.
Monday Roundup: Celebrating Your Community
MARCH 16, 2015
” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community.
Tips to Managing Both Your Content and Community
SEPTEMBER 12, 2011
Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has definitely changed along with the emergence of social media platforms.
Four Tools to Help Build Your Social Community
JUNE 29, 2011
All for one and one for all. I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. HootSuite Publisher. Recently they introduced a “publisher tab, where you can see all your scheduled tweets in calendar view, and it’s pretty cool. Yes and no.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Another very important factor is the date and time of publishing. Tweet. Photo views.
Facebook to Allow More ‘Newsworthy’ Posts That May Violate Community Standards
OCTOBER 21, 2016
Vice president of global public policy Joel Kaplan and vp of global operations and media partnerships Justin Osofsky announced in a Newsroom post Friday that the social network will allow more “newsworthy” items that violate its community standards to remain live. Kaplan and Osofsky wrote: In recent weeks, we have gotten continued feedback from our community and partners about our community standards and the kinds of images and stories permitted on Facebook. Observing global standards for our community is complex. Image courtesy of Shutterstock.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
e.g. my partner Gary Hayes being published in Wired and The Guardian. The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Their own staff? Fairfax?