When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall. The Internal Community Manager wears many hats. The same thing happens in an online community. MORE >>

Yesterday I spoke with a community manager who doesn't have a strategy to develop her community. Many community managers don't have a plan for their community.    You must have a 3 - 6 month calendar of proactive actions to improve and develop the community. If you're always in reactive mode, you'll both the opportunities and the threats to your community. If you don't, you're in reactive mode - and that's bad for a community. The community manager would adjust their working hours appropriately.  MORE >>

Communities are Larger and Inclusive. Communities by definition exist to equally serve the needs of everyone within them. larger community may be more beneficial to your company if it can easily grow and scale to accommodate additional business. That’s a lot of businesses, but the proven marketing and distribution capabilities of my publisher Wiley are in place to handled the unexpected – something that I am indeed planning on. The Best Online Communities are Hybrids. Start by excluding people with your community guidelines. Photo Credit. MORE >>

Remember this post about how to flip your publishing model ? Most importantly, publishing more and more diverse content on the blog gives us a sense of what the NTEN community is most interested in. And the case study we looked at through the Virginia Associations of Realtors’ example ? just came across this great post from NTEN about how they did just that. This new strategy means we’re driving a lot of traffic to NTEN.org overall: We’re up 24% year-over-year in 2011. 2009: 19%. 2010: 22%. 2011: 25%. Go check it out ! Anyone trying this? MORE >>

According to Gatwick spokesperson Zoë  Baker, the new initiative is designed to “embrace social communities and enhance a passenger’s journey as they pass through the airport.” Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. This week, the airport announced plans to feature the best new children’s stories on its channel,  giving budding children’s authors the chance to reach a potential audience of tens of thousands of people. MORE >>