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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Thoughts on these studies?

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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

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4 Tips from Top Social Media Managers to Grow Your Online Business

Buffer Social

Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? Many online businesses – service and product-based – have built online communities despite having a thriving social media presence.

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Introducing a Better Way to Engage With Your Instagram Audience

Buffer Social

There are all the benefits of community building and engagement but it’s also a huge time saver for me. There are all the benefits of community building and engagement but it’s also a huge time saver for me. We use the Engage tool on a daily basis to ensure we never miss a comment or question from our community.

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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients. Macro-economically, the same study found that a lack of personalization in marketing costs businesses over $756 billion in 2019. .

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