Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. The results, first published on SparkToro, are pretty surprising. People join private Facebook Groups or forums to meet and talk with other like-minded people. 1 Social Media Tool Create.
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