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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. You have the opportunity to build a library of content populated largely by your own customers. But good communities are more than support channels.

Cost 135
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Everything You Need to Know About Booktok + 5 Best Books

Hootsuite

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. BookTok, short for “Book TikTok,” is a community of users on TikTok who are passionate about books and literature. Now, it is one of the world’s biggest social media communities for books.

Review 98
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How to Keep Your Social Media Cool for The Summer

Ignite Social Media

As the retail season heats up, so do social media mentions. Consider how many Community Managers are on your team and what your brand’s coverage hours are. For example, a Home & Garden retailer may want to add extra coverage for weekends during this season. Have the Right Team Working the Right Hours.

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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

This call for user-generated content inspired quite a few TikTokers to share their Moshfegh libraries, promoting even more Penguin Random House publications in the process. To keep BookTokers on the right track, retailers like Barnes and Noble and Books-a-Million created #BookTok-specific sections on their websites. urbabykenz.

Brands 109
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Living In A Shopping Mall

Twist Image

There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. What retail should do. This (as one example) put the hurt on the traditional shopping mall model of having major retails anchor the malls. Without sounding too bullish, it's going to continue. experiential.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Is the eBook, the end of the library?

The Way of the Web

→ Is the eBook, the end of the library? As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. Libraries – knowledge and community hub?

Library 34