Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. I can't stress enough how important social listening and community management is for brands on social media.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

JANUARY 12, 2023

Brand values are the beliefs that govern the way an organization does business. These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. What are brand values? Connected, not isolated.

Brands 130

Brands How To Authentication Exercises 130

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. For example, Coca Cola might want to monitor the #sugartax conversation.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. A Brief History of Organic Reach on Facebook. Organic Reach in 2021.

Organization 187

Organization Social Media Content Analysis 187

Pam Moore

JULY 26, 2017

Customer case study and the power of content marketing planning and organization. Inviting your community to join your content marketing journey. Give us a shout and let's get a custom workshop scheduled for your organization. Social Profit Factor Training System + Member Community. Knowing your audience.

Content 162

Content How To Marketing Case Study 162

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness. Market Research.

ROI 74

ROI Data Cost Influencer 74

Janet Fouts

DECEMBER 12, 2014

Even if you have opted in for news from that page you won’t see organic or paid ads for them as often in your newsfeed. But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! A virtual focus group for product development? 5% per month.

Engagement 143

Engagement Brands Facebook Journal 143

Oktopost

MARCH 22, 2022

Build Communities Through Advocacy Marketing: Advocacy marketing implies that the content created by your organization needs to be gripping and original. Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing.

Marketing 88

Marketing Loyalty Case Study Cost 88

Hootsuite

MAY 2, 2023

Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients. And yes — you can join a Facebook Group as a Page instead of as your personal account. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Adam Cohen

AUGUST 24, 2010

If your organization is large, chances are the percentage of customer-facing people is smaller. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers?

Company 231

Company Social Media Posterous StumbleUpon 231

Pam Moore

JULY 11, 2018

Every employee in your organization is a representation of you and your brand. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Be your brand.

Apple 139

Apple Brands Tips Consultant 139

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). layer and the nature of challenges being faced by organizations for its adoption.

Study 180

Study Company Web 2.0 Twitter 180

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? What’s most important, at least initially, is that your employees are reading the information you’re posting and viewing your organization as a more transparent and forthcoming workplace. Dial into a conference call.

Survey 60

Survey Education How To Hotels 60

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

APRIL 1, 2020

Every employee in your organization is a representation of you and your brand. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Be your brand.

Apple 78

Apple Brands Tips Consultant 78

Pam Moore

SEPTEMBER 18, 2017

Give us a shout and let's get a custom workshop scheduled for your organization. Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team? Increase sales by generating more leads using social media and content marketing to nurture relationships.

Content 162

Content Training How To ROI 162

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. And you should be listening to organic conversations as well. You can use new media platforms to do traditional PR activities – like surveys. These are managed conversations.

Focus Group 49

Focus Group Survey Influencer Issues 49

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

APRIL 7, 2015

Internal Communicators face a similar information challenge inside of an organization. The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Certain information inside an organization must remain confidential.

How To 60

How To Yammer Metrics Statistics 60

Kikolani

MAY 31, 2012

For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. One way is to start from the bottom and try to build your presence organically. Social Media for Non-Profit Organizations. Interview influential people in your niche.

Blogger 141

Blogger Social Media Tips ROI 141

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. layer and the nature of challenges being faced by organizations for its adoption.

Startup 109

Startup Web 2.0 SMS Proposal 109

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Social Media for Non-Profit Organizations. Landing Pages – sending clients to unique landing pages depending on source. Social Media Strategy. SEO and Social Media.

ROI 114

ROI SEO Social Media Tips 114

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. Once you have a good-sized, active Facebook group you can ramp it up with a challenge. Ask questions.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. Once you have a good-sized, active Facebook group you can ramp it up with a challenge. Ask questions.

Groups 74

Groups Groups Facebook Small Business 74

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. These numbers could hint at groups becoming the new brand page if you’re looking to have an engaged community.

Groups 200

Groups Groups Tips Facebook 200

Convince & Convert

DECEMBER 7, 2023

What you should do: For proactive risk management, organize monthly sensitivity reviews of your marketing materials with a diverse panel. This could include members from within your organization or an external focus group. They will guide the brand in creating content that genuinely resonates with their community.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Buzz Marketing for Technology

JUNE 28, 2008

Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer. Lewis has found similar problems in focus groups he?s More than 60 percent said the information surfeit has made them stressed and tense.

Data 100

Data Journal Survey Study 100

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Webbiquity SMM

MARCH 29, 2022

Adding hand picked business-related keywords to your profile to organically build a connection between certain topics and your brand. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Attract new clients. You can use Quora for free market research.

Brands 204

Brands NoFollow Marketing How To 204

Sprout Social

JULY 6, 2023

Social media data collection has far-reaching benefits that extend to every area of your organization. Used correctly, social insights make it easy to prove organization-wide value and facilitate cross-collaboration. Track conversations around your brand Social is like a 24/7 focus group.

Data 133

Data Social Media Metrics Analytics 133

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Certain communities embrace specific slang or emoji use. But in 2023, this research process can be slow and incomplete.

Research 123

Research Social Media HootSuite Marketing 123

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Third, I would create an on-going “enthusiast” community for innovation and dialogue in the brand backyard such as Dell Idea Storm or Starbucks.

Research 40

Research Social Media Nielsen Microsoft 40