Facebook Creates Organ Donor Update
MAY 3, 2012
They want to lower the number of people who die each year waiting for an organ donation. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save their lives. Many of those people – an average of 18 people per day – will die waiting, because there simply aren’t enough organ donors to meet the need.
How Social Is YOUR organization?
APRIL 13, 2016
Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” And, of course, regardless of the title, the book was about the same thing: what if we ran our organizations using the same principles that were behind the growth of social media? But are you a social organization? Big things are happening!! Congratulations.
Design Your Online Community for the Users, Not for the Organization
AUGUST 3, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Featured Industry Insider Open Communit
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically
SEPTEMBER 25, 2015
The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers. Build a community. Twitter is a great tool that can help you promote your organization.
How Social Referrals Impact Your Organic Traffic
Convince & Convert
DECEMBER 24, 2015
Social Media’s Role in Organic Traffic. Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet). Analytics That Build Community. This type of analysis can be quite valuable to community building and management. Image via BigStockPhoto.com. WAKE UP!
Crowdsourcing for Organizations
JULY 28, 2011
Crowdsourcing can be like outsourcing on steroids because instead of contracting to one known entity, you are putting a call out to a bigger group, often a global online community, to either get many to participate or to find the person you need by casting a much wider net. What can an organization crowdsource? Aliza is a “web pioneer and social media innovator. Action.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Do Social Referrals Affect Organic Traffic?
Convince & Convert
FEBRUARY 9, 2015
Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors ( Tweet This ). Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Community Building.
How Purpose Will Power Future Online Communities
MAY 25, 2016
What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Through my work as a Fellow with Life Reimagined, I have (with my team of Fellows) developed an approach that taps into the power of purpose to drive community engagement. Purpose-Driven Communities.
The State of Community Management 2014
APRIL 30, 2014
From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps. The State of Community Management 2014 from The Community Roundtable. Report: State of Community Management.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. We need our online communities to morph and shift with the changing landscape.
The Future of Community Management
Ignite Social Media
MAY 27, 2016
So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. Let’s Get Grounded: What’s Community Management, Really?
Starting an Association Online Community? Five Tips for Building a Strong Foundation
JUNE 1, 2016
This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. Paid Apps.
How Instagram Makes Communities Better
JULY 3, 2012
In the fourth chapter, New Society: Elegant organization , Jarvis begins with a brief anecdote. Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. This is something Jarvis calls elegant organization.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Success is based on the ability to constantly discern, re-organize and leverage “pieces of a puzzle that are constantly shifting.” The New Competence of the Knowledge Age. Sermo did.
Marketing, community, support or all of the above?
MARCH 1, 2014
While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right?
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Schedule community events and Ustream chats.
How to Make Your Organization Seem More Human
APRIL 16, 2015
You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, in this age of automated sales, web-etiquette and tech, how do you maintain your organization’s connection with members? Provide a specific point of contact — the face for your organization — to your customer.
Millennials and Transparency in Online Communities
JUNE 21, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details! ” Right?
Online Community Manager Job Description
MAY 23, 2013
Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Check out his site and all the awesome community management stuff he’s offering. JOB DESCRIPTION: ONLINE COMMUNITY MANAGER.
The State of Community Management 2015
JUNE 18, 2015
The 2015 State of Community Management Report is out!! You know I look forward to this research every year and I’m excited to see communities definitely maturing this year. Strategy: Community-minded organizations must invest in people and systems, not just platforms. Operations: Community advocacy programs are more than just a checkbox.
NEW! Essentials of Online Community Management On-Demand Course
APRIL 9, 2014
I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. You don’t need a deep dive into the finer points community management. Going live.
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? This is time-intensive work. photo credit ).
All you need to know about organic reach on Facebook
JUNE 12, 2014
But nonprofits who have worked hard to build community on their pages? Long version: Also known as the spin: Organic Reach on Facebook: Your Questions Answered – Facebook thinks there’s too much content so they are trimming it for us. Sample laugh out loud quote: “Is organic reach dropping because Facebook is trying to make more money? Short version: Sigh.
12 Tips to Organize and Run a Tweetathon
JANUARY 11, 2012
There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. So be available and make sure your community/Champions know that.
Should your online community be open or closed?
SEPTEMBER 2, 2015
This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. If your community is completely open, anyone can see everything, post anything, and participate as a full member of the community. Your community is less than 6 months old.
Want to know how much Community Managers are paid?
JANUARY 6, 2016
The Community Roundtable’s Community Careers and Compensation Report 2015 is out! Community strategy development was the most valued skill of the 50 we asked about in the CCC survey, for each of the three job roles we examined in detail – community manager, community strategist and Director of Community. Key finding #4: Communities are everywhere.
HELP NEEDED: community managers for CiviliNation Survey
APRIL 29, 2011
CiviliNation is a nonprofit education and research organization focused on advancing the full capability of individuals to communicate and engage in cyberspace in a responsible and accountable way. Are you a Community Manager? Yet if not managed properly, conflicts can also also tear a community apart. Open Community The Social OrganizationHelp CiviliNation out.
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. My favorite types of shout outs are those that happen organically, but sometimes, you have to put down the capital to really drive reach. ” 3.
Community design showcase: NTEN keeps it simple
OCTOBER 28, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. 1. YES, SERIOUSLY!
Membership as Living Community
FEBRUARY 22, 2012
She will explain and explore for us how “d emand-centered models require a re-orientation of an organization from products and policies to people—customers, members, stakeholders” — and these are ideas which clearly relate very directly to the themes we’ve been exploring both in Open Community and in Humanize. . And why wouldn’t it? the higher the retention rate.
Using Online Community to Increase Member Retention
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.
Change Management Is the Foundation of a Social Organization
JUNE 27, 2011
Michael Brito is currently a Vice President at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. We’re honored that he was willing to write this guest post for us. The Social Organization
Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
OCTOBER 13, 2012
recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.
Come for the content, stay for the community
JUNE 11, 2014
Came across two slides decks on the same day that I thought were unexpectedly about the same thing – loyalty and community. Secrets of Great Communities And Community Managers from Leader Networks. Featured Open Community See what you think. The Power of Loyalty in Social Media from Dave Fleet. Click through to see them! ——— ( photo credit ).
YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD
JANUARY 21, 2015
Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website. Humanize the Brand to Build Real Community. How awesome is that? 6pm – 8pm.
The Case for Building a Fiercely Loyal Community
APRIL 30, 2012
Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. ———————— I know you may be thinking “Why do I need to read about the case for building a community?
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details!
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. think it is genius. G: Where is the best place to build the community?
Community Managers Need To Be Community Focused
OCTOBER 11, 2013
As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent. Personally my belief is community managers should focus on interactions and not the number of fans. If you have this type of interaction the numbers will come because this will all happen organically.