Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue. The key here is consistency.

Communities 54

Communities Brands Badge Focus Group 54

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Certain communities embrace specific slang or emoji use. But in 2023, this research process can be slow and incomplete.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Cultivate a brand community. And 36% expect brands to build communities that consumers can belong to.

Twitter 141

Twitter Survey Trends Hashtag 141

Convince & Convert

OCTOBER 22, 2021

These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Gear spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. “The Empowering Your Employees.

Survey 125

Survey How To Education Hotels 125

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. I can't stress enough how important social listening and community management is for brands on social media. LCMCHealth ?

Questions 124

Questions Data Focus Group Analysis 124

Pixlee

SEPTEMBER 8, 2020

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity. Create a Genuine Brand Community. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

Hootsuite

MAY 2, 2023

Learn More About Hootsuite For Real Estate Join relevant Facebook groups Facebook Groups are a smart way to expand your network by connecting with fellow agents, potential clients, and other industry professionals. And yes — you can join a Facebook Group as a Page instead of as your personal account.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Later

JULY 4, 2019

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) with your followers. . Here’s how to do it: .

Instagram 78

Instagram Brands Hosting Groups 78

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Tweets spiked in late July when the network announced that brands can sponsor trending posts and again in early August when they launched community commerce tools in partnership with Publicis Group.

Questions 119

Questions Sentiment Meme Trends 119

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. make sure I obtain signed consent from my participants before conducting my interviews.

Survey 231

Survey Focus Group Proposal Education 231

Ignite Social Media

APRIL 7, 2021

Create a community. Simply asking them to respond with an emoji or for them to share UGC related to your brand is a great way to start creating a community. We previously mentioned utilizing your organic content to build a community, so don’t forget to engage with them! And don’t forget to answer them when they comment!

Organization 187

Organization Social Media Content Analysis 187

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. How to leverage online communities to research your dream customers.

Research 78

Research Template Templates Training 78

Ignite Social Media

MARCH 19, 2018

Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. Don’t Take Them Personally.

Comments 122

Comments Social Media Tips Authentication 122

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

JANUARY 12, 2023

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback.

Brands 130

Brands How To Authentication Exercises 130

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. Cook County's CDC #COVID Community Level: Medium.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Filtering through the noise.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Grow your community? Growing Twitter community by 15% YOY. Use this feature to discover conversations that are important to your community. Let’s get into it.

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. With this competitive intelligence in tow, Leadtail and their client started brainstorming strategies to forge their own partnerships to drive brand reach and community engagement. Why is social media intelligence different?

Social Media 116

Social Media Sentiment Survey Marketing 116

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Pinning Feature Experiment X experiments with the capacity to pin more items in the app, including Communities, Search Queries, and Profiles. LinkedIn 1. monthly active users in 2022.

News 72

News Social Media Marketing Facebook 72

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Research is conducted using community platforms or on a one-to-one basis. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

APRIL 29, 2021

We hosted a digital event knowing our customers needed community and a network of support. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group.

Marketing 139

Marketing Social Media Management Team Campaign 139

Buffer Social

JULY 27, 2023

Efficient batching : One of the secrets to consistent content creation is batching – grouping similar tasks, such as drafting outlines for multiple articles simultaneously (like me!). Improve your content through analytics and community feedback Last but not least, let your audience power your content.

Content 76

Content How To Guidelines Research 76

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness. Market Research.

ROI 74

ROI Data Cost Influencer 74

agora pulse

NOVEMBER 14, 2017

Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. So why would they use this feature?

Instagram 130

Instagram Posterous Eventful Focus Group 130

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Oktopost

MARCH 22, 2022

Build Communities Through Advocacy Marketing: Advocacy marketing implies that the content created by your organization needs to be gripping and original. Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing.

Marketing 88

Marketing Loyalty Case Study Cost 88

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98