Communities Focus Group Groups Sentiment 
Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time.
Sprout Social
JULY 6, 2022
Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?
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Hootsuite
JUNE 28, 2023
Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?
Sprout Social
AUGUST 17, 2021
If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Tweets spiked in late July when the network announced that brands can sponsor trending posts and again in early August when they launched community commerce tools in partnership with Publicis Group.
Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.
agora pulse
DECEMBER 28, 2017
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Truly riveting stuff, I know. They wanted to know how consumers discussed tuna online.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.
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