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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. in 2012 for television, digital, mobile, print, magazines, and outdoor.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Magazine reading time down 77.5 Everything is being driven by mobile. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Canada (Photo credit: Wikipedia).

Data 327
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The Gift Of Facebook

Twist Image

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy. Facebook is an economy.

Adwords 102
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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

I am often asked, "will Facebook ever go the way of MySpace?" The truth is Facebook has been very good, like it or not, at not looking at current users'' needs, but instead anticipating the needs of future users, therefore fixing the Innovator''s Dilemma and ensuring their survival. Magazines are dying. Newspapers are dying.

News 97
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The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Mobile Lions: Hilltop re-imagined for Coca-Cola by Grow Interactive for Google. Outdoor Lions: #Cokehands by Ogilvy for Coca-Cola.

Film 168