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The 9 best reputation management services for your brand in 2024

Sprout Social

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And given the rise in leadership teams’ involvement in a brand’s social engine, 32% of marketers say they now share social metrics with their executive leadership on a weekly basis. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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Teen Interest in Entrepreneurship Spurred by Social Media Influencers

Bill Hartzer

This sentiment emphasizes the importance of self-awareness and personal fit when considering entrepreneurship as a career path. Finally, nine percent of the respondents displayed an interest in professional businesses encompassing fields like “engineering, healthcare, or graphic design.”

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Social media silence: How to know when your brand should stay quiet

Sprout Social

In my time as social media strategist at the University of Colorado Boulder College of Engineering & Applied Science , we’ve previously implemented social silence for emergency incidents on campus and after a tragedy. What the University of Colorado College of Engineering & Applied Science learned from two weeks of silence.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?