Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 94

Analysis Report Examples Tools 94

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Hold tight: I cover what UTMs are and how to create them later.)

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Sentiment Data Team 125

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Your audience is more aware now than ever before and taking every decision after considerable research. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster.

SEO 157

SEO Social Media Strategy Hashtag 157

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

Marketing 90

Marketing Privacy Policies Issues 90

Social Media Strategies Summit

JUNE 3, 2022

The hardest part of any job I’ve had is caring about data and analytics. Presenting a virtual version of the HMC community for alumni, students, prospective students, and parents is the whole point, and no one captures that better than our current students. Excel sheets make me sad. For personal use, I love Twitter and TikTok.

Newsletter 219

Newsletter Project Aggregator Team 219

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

APRIL 17, 2023

Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. This is how brands expand the value of social beyond marketing and communications. The best possible software solution elevates social data, taking it from simple KPIs to the foundation for making key business decisions.

ROI 103

ROI Social Media Management Team Study 103

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. This was particularly helpful for software company Goally. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Ignite Social Media

JULY 13, 2021

SAAS Industries: Your brand offers software as a service and will need to stay on top of customer questions about how to use your software or help you identify bugs/updates to keep your existing customers happy. This one may require a bit more research and time to evaluate. Not ready to talk just yet?

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. Marketers have too much on their plate to spend hours learning new software. Brandwatch.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

AUGUST 2, 2023

In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience. Are your videos not getting more than a few dozen views?

YouTube 52

YouTube Tips Collaboration Training 52

Buffer Social

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 It creates a sense of community and shows that the company values its employees. For example, you could create a carousel that walks users through setting up a specific software or tool.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Creating and managing content calendars. Content creation (photography, design). Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Sprout Social

MARCH 25, 2024

Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services. Dig into original research and analytics to find out key characteristics of your potential customers. What does your ideal buyer look like?

Hashtag 90

Hashtag Instagram Engagement Brands 90

BeingOptimist

JANUARY 3, 2024

In the tech industry, for instance, project accounting is vital for developing software or hardware. Here, it is used to track the costs associated with development stages, ranging from research to rollout. It aids in monitoring donations versus expenditures and ensuring every dollar is put to good use.

Project 52

Project Examples Construction Cost 52

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

SEPTEMBER 6, 2023

As always, listing specific statistics or numbers here is ideal: saying something was successful is one thing, but being able to quote data that proves success is preferred. Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Social Media Strategies Summit

FEBRUARY 22, 2021

Intermediate (social media posting, content creation, and community management): $50-$100/hr. Even though social media consultants and freelancers don’t earn salaries, it can also be helpful to use the salary data as a starting point when evaluating your fee schedule. Tools and Software. Source: LinkedIn.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. It also shows you have a growing community doing word-of-mouth marketing. Sprout’s social listening tools help you visualize the share of voice data. TikTok shows #PartyNeverStops has 102.9M

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. How does conversational analytics software work?

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

FEBRUARY 15, 2022

And according to recent data , consultants and freelancers can have higher earning potential and a wider salary range than other social media professions. Do your research. Just like starting any new business, researching your industry, pricing and potential client base is key. Community management. Setting your fees.

Consultant 106

Consultant Social Media How To Insurance 106

Sprout Social

NOVEMBER 21, 2022

To narrow down your research, we’ve created a list of some of the best TikTok marketing agencies and share how they’ve approached building successful campaigns with clients: 1. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. Case study: Mecca. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Industry 123

Industry Real Estate Social Media Sports 123

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ).

Social Media 153

Social Media Video Feed Feedly 153

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. This data underscores the importance of using social in your recruitment efforts. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How we gathered the data. With the help of our Data Science team, we were able to capture the best times to post on Instagram within ten industries. Healthcare. Hospitality. and noon.

Twitter 106

Twitter Tourism Travel Education 106

Convince & Convert

DECEMBER 2, 2014

According to new research from Formstack , 35% of universities currently have a Chief Marketing Officer, or CMO. Customer Relationship Management Software (CRM). Customer Relationship Management software is quickly becoming a must in many higher ed marketing departments. Marketing Automation Software.

Education 158

Education Software Social Media Management Analytics 158