Social Business + Big Data = Business intelligence
MAY 15, 2012
quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.
Web CEO SEO Software Platform Review
DECEMBER 12, 2014
Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. Web CEO is a search engine optimization software that has a lot of great features. Reviewing Your Data. That’s about it!
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Features. Pricing.
6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)
The Realtime Report
AUGUST 6, 2012
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.
Why Data Driven Content Fails Alone
AUGUST 24, 2015
Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. In many ways, trends like social media tools and data analysis provide new powers for marketing, much like an electric drill works better than a hand crank. Stories.
The Ultimate Guide to Keyword Research
JUNE 20, 2011
This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.
SEO Software Tool Review: Colibri
DECEMBER 9, 2012
Having one location where you can access all of your data at one time would be much more useful, and effective, and essentially that is what Colibri works to do. At the present time, you can try this online research tool free for 7 days without having to choose a specific plan. Under each keyword there is a link marked “details” and “research”. Getting started is rather easy.
New Research: Do Pictures of People Increase Facebook Engagement?
Convince & Convert
AUGUST 27, 2013
At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We used Taggs’ visual content marketing software to index 3,656 brand images published on Facebook since the start of the year. We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. The Research Methods Behind the Madness. Using the Taggs’ visual content marketing software , we analyzes 3,656 Facebook image posts from fourteen different brand pages.
Why Data May Be Steering You Into the Rocks
Convince & Convert
AUGUST 11, 2013
Yes, big data is all the rage and incredibly powerful. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Provides social media audience research, acquisition, content promotion and measurement tools. Social Media Marketing is no different.
New Research Finds the Curation vs Creation Sweet Spot
Convince & Convert
SEPTEMBER 6, 2011
This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. It’s clear from the data that companies in the Balanced category achieve the best results overall. It’s just awkward. Also: we’re hiring! ).
This is Why Your Customers Ignore Your Emails
DECEMBER 10, 2015
Some email marketing software, such as Mailchimp , can recommend when it’s best for your emails to send, based on historical data of your lists. Email Marketing Marketing email marketing research email marketing stats email software MailchimpBy Stefanie Daneau. So why are so many companies struggling to gain consistent conversion and engagement rates with email?
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. 22 Resources for Data-Mining Your Industry. As interesting as that may be, I don’t personally have a use for the service any more other than for content inspiration and overall niche research.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] Making Data Relevant: The New Metrics for Social Marketing « Manish Mandhyan's Blog [.] Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]
Are You Ready to Listen Differently in Social Media?
Convince & Convert
DECEMBER 15, 2015
Online customer service software company Conversocial partnered with New York University on research that found that more than one-third of all tweets to companies were about customer service issues, but that only three percent incorporated the company‘s Twitter username with the @ symbol. Location-based Market Research. Image via BigStockPhoto.com. Crazy!”
How To Fix Your Marketing Blind Spot
Convince & Convert
OCTOBER 6, 2014
Note: I addressed this topic recently in a virtual session for GroupHigh , excellent influencer identification software that we use at Convince & Convert. More than ever before, marketers have access to data. Big data. Small data. image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. Slides below.
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. While PTC, a software company with over 5,000 companies, wasn’t exactly small, they faced a number of challenges all too familiar to SMB CEOs.
Big data: seeing the forest and the trees
JUNE 22, 2013
You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century.
Social Media Marketing Has a Major Influence on Moms’ Buying
OCTOBER 28, 2012
Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Social Media Computing Embrace Social Media Facebook Marketing Marketing To Moms Media Marketing Media Platform Photo Sharing Pinterest Purchase Decision Social media marketing Social Media Platform Software Trust Social Using Social MediaWant to market to socially-savvy moms? 92% of them buy products based on social media recommendations.
How to Guarantee Your Editorial Calendar Works
Convince & Convert
AUGUST 11, 2015
Most content fails, and the cost of that failure is real. I did some research and estimated that the cost to produce a blog post is approximately $900 (your costs may vary). There’s no point investing in software to help you craft more blog hits, unless that software actually helps do just that. Image via BigStockPhoto.com. Today, it’s all about the hit singles.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Real estate has (by far) the lowest level of engagement (one “share” for every 19 social posts), followed by marketing services and software/tech. Think small.
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. – About the data. Research
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. on social media management software. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Useful Data Publishing. Campaigns & promotions.
Show 362 - IBM Research on Marketing and Social Media
DECEMBER 2, 2011
Elaine Fletcher of IBM joins Anna Farmery to talk about their fascinating global research called From Stretched to Strengthened. Why and how people analyse data but don't track what the consumer is saying about them on blogs, review sites etc. How filtering of data could be a business opportunity. Elaine Fletcher of IBM joins Anna Farmery to talk about their fascinating global research called From Stretched to Strengthened. Show 362 of The Engaging Brand leadership and marketing podcast is live just for you talking about social media and marketing. We discuss.
Social Pros 7 – Cindy Kim, JDA Software
Convince & Convert
MARCH 15, 2012
This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. good friend Cindy Kim , Head of Social Media for JDA Software. And Tom is a self-admitted data snob.
The Surprising Places Marketers Plan to Increase Budgets in 2014
Convince & Convert
JANUARY 8, 2014
Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. It’s no wonder then that the number one category of increase in marketing budgets in 2014 is “Data and Analytics” with 61% of responding marketers planning to boost budgets there. How You can’t.
Writing Around the Web – Keyword Research, Google+, and Google Analytics
DECEMBER 6, 2011
What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Here are just a few examples of the areas from which you might be getting conflicting data and the reasons why. Guide To Keyword Research – Part I: Keyword Discovery – Various methods and tools for keyword research plus how to organize your information. Part III: 40 Top Keyword Research Posts of 2011 – 40 of the top posts on keyword research tools, strategies, and optimization. Analytics. Business.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Will content and access methods continue to fragment further, creating additional challenges for media research?
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. Or have too many social media marketing statistics.” 68% of U.S.
What Does a Public Relations Career Look Like?
JUNE 3, 2015
Bureau of Labor Statistics data analyzed by the Pew Research Center. Can you actually dig in and use the reporting software? Communication PR getting started in PR journalism and PR pew research center PR jobs prnewser public relatons careers public relatons industrydidn’t think I had time. Not a smart move. But, at that time, there were good journalism jobs available.
Future of Social Media Report with Jason Keath CEO of Social Fresh
JULY 21, 2016
Most popular social media software platforms? He partnered with Simply Measured and Firebrand Group to develop “ The Future of Social Media ” research report. It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. Most popular social media software.
What Are Social Businesses Really Doing?
DECEMBER 7, 2012
MIT’s Sloan Management Review paired up with Deloitte to do a research project around social business earlier this year. About half say social software matters now, but 86% say it’s going to matter in three years. Metrics are way behind (the most common answer to “how do you measure social software use?” Featured Humanize Industry Insider Useful Data
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable. The price of data plans are being built into the family cost structure (according to the MediaPost article). It's about data. It wasn't too long ago that mobile carriers didn't care about data. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015." data plan.
The 5 Key 2016 Podcast Statistics
Convince & Convert
MARCH 15, 2016
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. highlight to tweet).
What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab
Buzz Marketing for Technology
JUNE 27, 2008
Computer Writing and Research Lab. in which individuals characterize parts of a large data set for their own use. Writing the learning organization: A framework for teaching and research. Bibliography Software. Computer Writing and Research Lab, The University of Texas at Austin. Main home page for Computer Writing and Research Lab. Now reading the header.
Six Amazing Stats From Blackbaud’s 2012 Nonprofit Social Networking Report
APRIL 11, 2012
Whether or not you use Blackbaud’s software, one thing you’ve got to respect is their commitment to researching what online fundraising strategies work best for nonprofits. Useful DataThis post originally appeared on JohnHaydon.com. Average Facebook and Twitter communities grew by 30% and 81%, respectively. Average value of a Facebook Like is $214.81
Facebook Develops Custom 360-Degree Video Stabilization Technology
SEPTEMBER 1, 2016
Research scientist Johannes Kopf provided a detailed look at the development of Facebook’s news 360-degree video stabilization technology in a blog post , citing its advantages over current 2-D and 3-D models: Accuracy: It’s more accurate than pure 2-D methods because we use a more powerful 3-D analysis to stabilize the key frames. The flexibility of this technology helps us scale.
The 15 Steps to Make a Great Podcast
Convince & Convert
FEBRUARY 24, 2015
Are you embracing podcasts for your content marketing (or just for education and learning purposes?) It’s All Here We included everything in this Slideshare presentation, including links to the actual online resources and software we use to produce each episode. We’re planning on launching several other new podcasts this year at Convince & Convert Media. Enjoy!
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. How has your social data been implemented elsewhere in Microsoft? https://t.co/oPFpp7ruQF https://t.co/KL95ksczoA