Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Keyhole.co

DECEMBER 8, 2023

They are the cool kids in the block, who even had Orkut and MySpace profiles. For example, if someone asks, “Want to grab lunch later?” It specifically refers to the pressures and challenges related to the cost of living. If one thing GenZ has proven is that they are connoisseurs of social media.

Fashion 52

Fashion Energy Trends Meme 52

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But at what cost? From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Maybe you found this blog from Twitter? I look at it a little differently.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. Allowing for and creating communities. clintonbon Love the example you put forth, great post! Engaging people in their passions all helps make the business more meaningful. Awesome post!!

Social Media 143

Social Media Strategy Tourism Social CRM 143

Techipedia: Tamar Weinberg

JANUARY 25, 2008

For example, just the other day I stumbled upon an Apple press release from 2003. That’s why there’s room for many different means of communication, still — but it’s hard to imagine any source being faster than Twitter, except perhaps the gossip grapevine back in the day of multi-party phone lines!

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 121

Social Media Content Analysis Sports 121

Ignite Social Media

FEBRUARY 2, 2023

If we take a look at what’s happened over those 15 years, to frame this in the context of the larger timeline going on in the world, MySpace launched in 2003. Now, using normal cost per view metrics, 21 million views should cost around a little over 500,000 in paid media. So I’ll give you an example of that.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

JULY 6, 2010

Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. link] ??????? ?????????????CSR??PR?????Target??P&G??facebook???????????SNS??????????????????

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Share the 10OFF discount code for everyone, for example. Encourage Community Interaction In the simplest form, have a Facebook wall and ask your fans questions or share cool company or even personal insights with them.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

AUGUST 24, 2012

So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched. I mean, there are so many examples of this. The Olympics, Rule 40 – if that’s not the classic example of digital illiteracy in the modern day I don’t know what is.

Social Media 115

Social Media API Training Class 115

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. link] fore example uses cliques to collectively create a more selective audience to hold a dialogue with.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Mike you are a helpful marketing genius.

Social Media 151

Social Media Strategy Consultant B2B 151

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. This post is really poetry, as are all his other writings and blog posts. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Will there be bumps along the way? Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. Reply petnos May 10, 2008 at 3:32 pm This is a good example for people will face the situation you were in. I didn’t realize I could contact the FDA, for example — all I used was Google, only to lead me to that page on the 1+ year old class action lawsuit.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Maybe you guys have other examples where that is not so. an audience. No selling, just showing.

FAQ 139

FAQ Content Consultant Social Media 139

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. We are a good example of a media outsider coming in with some fresh thought and making a splash.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Strategy Influencer Case Study 130

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 268

Class Facebook Privacy Public Domain 268

Bill Hartzer

MARCH 22, 2010

And you can send gift cards through five different social media web sites: Facebook , MySpace , iGoogle , Ning and Bebo. For example, someone who received a $50 Macy’s card can exchange it for a $25 card for Starbuck’s and a $25 card for Chili’s, or five $10 cards from five different stores.

Social Networking 100

Social Networking Social Media API Applications 100

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. The answer, quite simply, comes down to the real cost of labor.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. I think of the great web based communities like brazen careerist and 20something bloggers. Both of these communities have a great deal of interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? You seem to gloss over this question.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. Reply Tamar Weinberg February 16, 2010 at 1:01 pm Yup, you’re the perfect example for this, Michael. Let me use a good example that’s relevant to me: Facebook. Call them cliques if you will. Many don’t overlap.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Webbiquity SMM

FEBRUARY 7, 2011

Andrew Worob provides an excellent, thoughtful list of responses to common social media objections such as “we don’t have the resources,&# can’t justify the costs, or executives don’t believe their audience is using social media. 5 strategies for a captivating social media conversation by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community. And when you stick 100% to the Big 4, you miss those opportunities. Of course facial hair supply. Are you ready to look harder?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Buffer Social

JANUARY 10, 2023

When Janet was in sixth grade, she was inspired by Ashley Quall – the 14-year-old who created her website that offered HTML tutorials and Myspace layouts. ” Instead, she went to community college and took on a bunch of part-time jobs. ” And that was just the beginning. She also familiarized herself with Etsy.

Small Business 16

Small Business Class Retail Instagram 16