The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. Appointments/conversions booked (cha-ching!)

Eventful 91

Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

Social Media 225

Social Media Tips Marketing UGC 225

Social Media Strategies Summit

NOVEMBER 27, 2018

LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. Specifically, would women of color be interested in a dedicated social community? The Know: An OWN Community.

Communities 100

Communities Platform Video Fashion 100

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. It’s simple – call a few people and have some in-depth, one-on-one conversations. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers.

Conversation 100

Conversation Project Metrics Survey 100

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

Firebelly

OCTOBER 28, 2011

The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. The over 300 business leaders surveyed, however, pushed those two to nearly the bottom of the list.

Communities 189

Communities Brands Discount Survey 189

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 113

Social Media Strategy Exercises Retail 113

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? Five years later, I still struggle with product launches.

Communities 135

Communities Price Groups Groups 135

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. Regular social listening assesses conversations around your brand and industry and offers insights on the most relevant trends for your brand.

Sentiment 142

Sentiment How To Analysis Trends 142

Small Business Mavericks

JULY 24, 2013

Post surveys. Engage your fan base with occasional surveys. Then, once the results are in, use the data to spark conversation. With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Small Business Internet Marketing community facebook Facebook pages Social Media'

Communities 101

Communities Facebook Survey Small Business 101

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. Be playful and start with fun.

Conversation 167

Conversation B2B Marketing GPS 167

Firebelly

FEBRUARY 5, 2012

What Henry Ford, Espresso, And Community Have In Common. I love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. Thankfully, Jeremy will continue writing and sharing his ideas with the community he has built.

Communities 174

Communities Marketing Microsoft Authentication 174

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift.

Examples 123

Examples Social Media Sentiment Influencer 123

Convince & Convert

DECEMBER 15, 2023

Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. So it’s really about connecting with those people and brands joining the conversation. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5.

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

FEBRUARY 19, 2024

To dig deeper into this evolving tactic, I’m summarizing insights from a recent conversation we had with our influencer marketing team discussing the potential impacts influencers could have on the 2024 race and beyond. A more direct recap of this conversation first appeared on Carusele.com.

Influencer 106

Influencer Campaign Collaboration Authentication 106

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform. Cultivate a brand community.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. People View can help foster connections with influencers, manage your VIP lists and view conversation history.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 106

Engagement Tips Loyalty Metrics 106

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.

Social Media 91

Social Media Apple Survey Feed 91

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 97

Survey Marketing Social Media Management Badge 97

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. 78% of people wish they could have a text conversation with a business. Establish a Local Presence Within Your Community.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. One interesting tidbit of information from BrightLocal’s survey is that people don’t just trust the first review they see. higher conversion rate than those without any reviews.

Conversation 111

Conversation How To Review Influencer 111

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

AUGUST 31, 2021

As well as allowing the sender to strike up a genuine conversation and engage their audience, peer-to-peer texting enables them to reach people who other digital channels may miss. For instance, a study from Pew Research Center revealed a significant disparity in levels of smartphone ownership between urban and rural communities.

Engagement 178

Engagement Study SMS Transportation 178

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 123

Survey How To Education Hotels 123

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). A social media following can't thrive without a strong community as its foundation.

Brands 193

Brands Sentiment Influencer Survey 193