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A Survey of Targeted Facebook Ad Users [Results]

Jon Loomer

I decided to run my own experiment to survey those I was targeting. In this post, I wanted to share the results of that survey and what they mean to me. I’m running a Facebook ad that sends people into a Messenger conversation. Do you have any thoughts on the results of this survey? The Experiment.

Survey 206
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 185
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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 92
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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

Survey 231
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How to Find Your Audience on Social Media

Social Media Strategies Summit

At this point, it’s worth stopping to sense-check your findings by surveying your existing customers. If you’ve got a reasonably sized email list , survey your subscribers about the platforms they use and the content they engage with. Social listening is about looking at relevant online conversations and trends.