Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

If you go too narrow, you might not achieve a critical mass of traffic: if your conversion rate is one out of 20 and you only get 18 visitors a month, a whole month or several months could go by with no conversions at all. For this reason, it’s important to really understand the value of a conversion. Offer an incentive.

How To 179

How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Even if you started the conversation, some people can always make it about them. Using Twitter and Facebook to promote a blog post is great, but make sure to mix it up with other news and topics as well. Remember to take your time and really build up your online community. I think most of us have. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

APRIL 20, 2010

In the social media sphere, the aces of social media can tap into their “Flow” at will (without chemical assistance) to either begin a conversation or continue one that’s already started, making them both attractive to others and an effective representative of themselves / their business. Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. It’s hard to have a conversation with a logo.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JANUARY 12, 2010

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Membership blogging partially meets our needs for community.

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. So you tweet and facebook for a living! Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails. for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MARCH 1, 2011

Whether you’re sharing a tweet or posting a status update on your Facebook page, you’re almost always giving. You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind. Then they will associate more good feelings with you.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. “I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is conversation and relationship-building important? Twitter.com — Post exclusive coupon codes or deals for followers (just keep offers and actual conversations balanced). Move from Conversations to More Direct Involvement. And sometimes these are republished on the Web later where further conversations take place.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MARCH 13, 2012

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Although there was a Facebook group, people wanted and needed something more professional to attempt to effectuate change. The Situation.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

AUGUST 14, 2012

GE recently released a series of animations promoting a health related Facebook application. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They can significantly boast the conversion rates of websites and e-marketing campaigns. Animation and apps go hand in hand. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

JANUARY 30, 2013

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries. Markets are conversations.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

AUGUST 11, 2011

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. Think about that; you spend more time on Facebook than if you ran a half marathon. What it does, how to use it, any updates, why it’s not going to beat Facebook. What You Won’t See.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

I won’t identify them by name, but if you follow me on Facebook, you’ll see that I recently called them out on their Facebook wall using almost the same words as my post subject. So why would you be so goddamn stupid to ignore that? There’s a product I blogged about before. years than in the previous 5 years combined.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. The Facebook page could be totally overrun by bandits and they’d never know because they aren’t paying that much attention. Have you read The New Community Rules ?

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 4, 2008

What amazes me is that Andrew, with no idea of where this was headed, took the initiative to build an extremely successful community. It’s important to me to be an actual member of the Quizlet community, not just some executive looking down at a bunch of growth statistics. They’re Quizlet’s biggest asset.

Digg 103

Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Thousands of random conversations in person and online with all kinds of people. For some it is Twitter and Facebook. For me personally, my two favorite parties are Twitter and Facebook. Instead, it is conversational and fun. Young and old. Male and female. Show Their Faces. No, this isn’t earth shattering.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Reply Robert February 2, 2010 at 6:27 pm You had me when you put more focus on communicating than the tools. It’s awesome people can promote knowing trick in the book about facebook and twitter, but do they know how to read the subtext of a situation and really get in someones world in a conversation.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Precise Website Analytics.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Some of these sites also offer the ability to have commentary, including Facebook, Google Reader, FriendFeed, SocialMedian, and many others.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game. Images are better for Facebook sharing too!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

(Of course, if you know them and can actually have lengthy conversations with the person day after day, that obviously means your relationship has made it to the next level.) Tagged as: facebook , linkedin , opt-in , permission marketing , relationships , social media , spam , twitter { 5 trackbacks } Hostage Marketing: Hot New Fad For 2010?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ]. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

APRIL 17, 2012

It may mean setting up a Facebook page that viewers can ‘like’. National IT Learning Centre doubled their online sales conversions. They work with businesses of all sizes to create and market compelling and emotive corporate video that helps them to communicate with their specific audience. [ Be creative. Think outside the box.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. Your Facebook Fan page will have 0 fans. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Silence can hurt you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JUNE 18, 2008

Plurk introduced a comment system which helps create a conversational feel. So marking a conversation or message, to be found easily later, should be one of the first features implemented. The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted.

Microblogging 102

Microblogging API MySpace Yahoo 102