Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Is your brand using multiple social media sites to converse with potential customers?
Chatbots: The future of conversational commerce and marketing
Buzz Marketing for Technology
DECEMBER 14, 2016
One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. They’re applications that have linguistic structure. Improving the customer experience.
Do Agencies Care About Conversion?
SEPTEMBER 24, 2016
What do you consider a conversion? Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. These are things as minor as visiting your Facebook page or watching a video on YouTube about your brand, to more serious conversions like signing up to your newsletter or stepping into your store. Here it is: Unbounce - Call To Action Podcast - Do Agencies Care About Conversions? conversion. conversion rate. facebook.
Facebook Testing Conversation Topics for Messenger
OCTOBER 18, 2016
Facebook appears to be testing a new way to get users chatting on its Messenger application: conversation topics. TechCrunch readers Chris Messina and Dan Simpson shared the iOS screenshots to the right and below, respectively, with Sarah Perez , who reported that Facebook was conducting a small test of the feature.
Offline Conversions API Available via Facebook Business Manager
AUGUST 23, 2016
The offline conversions application-programming interface Facebook began testing in June is now available to all managed business accounts via Business Manager. You can measure the impact of your Facebook advertising on your business across your sales channel and market based on customer actions. Gain demographic insights about people who purchase. Optimize future campaigns.
4 Conversion Experts On Why Buyers Click
Convince & Convert
MAY 4, 2015
Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science. Give me a C. Give me an R. Give me an O. Let’s go!
Facebook Custom Conversions: A Beginner’s Guide
NOVEMBER 17, 2015
The new Facebook pixel has frustrated and confused marketers. What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? This replaces the conversion pixels you’ve been placing on individual success pages. Search.
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite.
How to Build a Content Conversion Funnel
MARCH 14, 2016
This is where a content conversion funnel comes in. content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels. Summary.
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” Should it be conversational or professional?
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. blogs, Twitter, Facebook, etc.); and. 2) Helped you understand where the people you already do business with are spending their time. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Listen. 2.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective.
Facebook Testing People You May Know in Messenger, Topics for Conversations With Brands?
SEPTEMBER 9, 2016
Facebook appears to be testing some potential new features for its Messenger application. And the social network appears to have added categories to conversations between users and brands. Facebook had not responded to a request for comment at the time of this post. Apps Facebook Facebook Messenger Getting in Touch Matteo Gamba messenger People You May Know Support
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. Conversion rate definition. iTunes. Stitcher.
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
Facebook still dominates as a source for traffic through online stores, and orders from Reddit have increased by 152% in 2013. Not to mention, the whole point of working through social media is to bring in conversions for your online store. For example, are your Facebook followers mainly women? Buffer. SocialRank. Social Bakers. Beetailer. Piktochart. TweetDeck. Klout. Brand24.
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. This was an effort to differentiate it from Facebook and other social networks. Rare is the conversation or simple reply. Now you see the wisdom of Facebook, Pinterest and Google+. Is It Really News? News trolls?
5 Simple Tweaks to Optimize Your Form Conversion
Convince & Convert
MARCH 24, 2015
When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. Users on Pinterest are simply sharing their tastes and preferences, which removes the thinking tension—an integral part of Twitter and Facebook.
11 massively doable ways to increase conversions with better forms
Convince & Convert
MAY 25, 2014
” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher. They WANT to be on Facebook. Don’t. Do this. Perhaps not.
Facebook Beefing Up Canvas
SEPTEMBER 27, 2016
Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.”. The social network said in a Facebook for Business post that Canvas was initially available only for website clicks and website conversions, and it has now been expanded to further objectives including brand awareness and video views.
4 Reasons Why Your Facebook Conversion Numbers Are Wrong
JULY 21, 2016
One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. If it takes too long to load, Facebook won’t get notified when the conversion is complete.
When It Comes to Facebook Posts, Size Matters
DECEMBER 7, 2016
Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the amount of text in any given Facebook post has on how Facebook prioritizes that post in News Feed. Search-engine-optimization results are better.
Brands Can Have Real Conversations
JULY 25, 2014
Are there any real conversations happening out there? Not Facebook friends. The problem is this: I think I know what''s going on in their lives because we''re connected on Facebook, Twitter , Instagram or whatever, but I don''t. I don''t have any idea. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. It''s hard to have a conversation if the main goal is to get people to buy from you. conversation. facebook. It''s been a long day.
Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have
Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers? Are
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Facebook, Instagram, and Twitter all provide really incredible tools for doing this. Get Bold with Your Social Messaging. OH FAQ!
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile. With numbers that overwhelming, It’s no wonder that 84 percent of Facebook ad revenue is now mobile. So if you are looking to drive conversions and customers from Facebook advertising, it’s clear that you must think mobile-first. Mistake No. 2: Ignoring call conversions. Those are staggering numbers.
5 Facebook Conversation Generation Tips You Need To Know
FEBRUARY 17, 2011
If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. They may account for a smaller part of your community, but gearing 10% of your conversation starters towards them will give you good results. 3. Many of us aren’t as deeply immersed in Facebook during the day as we are at night. Let’s get started. 1.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
JULY 1, 2016
Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. Let’s get to it… Here is a simple, repeatable Facebook ad campaign process that actually works… Click To Tweet. For this to work, you’ll of course need the Facebook pixel on your website.
Why B2B Advertisers Need Facebook
JANUARY 9, 2017
For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. This means a lot of marketers–particularly smaller businesses–need to start prioritizing Facebook. Here are four reasons why: Scale: Facebook is substantially larger than LinkedIn– 1.79 Facebook has the greatest share of business decision makers—60 percent versus 22 percent for LinkedIn at last count–and it’s the social platform that they spend the most time on. But guess what? LinkedIn doesn’t offer this yet.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. Innovations such as conversion lift and mobile polling came out of direct conversations with our Client Council members. It does not affect paid reach.
7 Best Social Media Practices To Boost Your Conversions
The Social Media Hat
JULY 18, 2016
Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning. Facebook Live Events. Facebook Ads. You bet it does.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
Facebook Audience Network Updates Coming
OCTOBER 18, 2016
Updates are coming “over the next few months” for Facebook Audience Network , according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. Over the past year, we have seen increases in advertisers using conversion signals to optimize their campaigns, such as app events and the Facebook pixel.
How to Create More Conversions From Your Content Through Call To Action
JANUARY 26, 2016
My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. 3. Captivate Your Audience and Get More Conversions. Let me share with you the things I learned that helped me create more conversions: using powerful, creative content to captivate your audience and make them respond to my CTAs. 1. Sign Up Today. Do you?
Facebook Messenger Testing Disappearing Messages
JULY 8, 2016
Facebook Messenger is testing a new feature called ‘secret conversations,’ which will allow users to control how long their messages remain visible after they’ve been sent. In a Facebook post , Facebook’s David Marcus said the secret conversations feature will encrypt messages end-to-end, and that it will be an optional feature for users: To be clear, your existing ‘regular’ messages and calls on Messenger already benefit from strong security systems as Messenger uses secure communications channels—just like banking services—all around.