Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Is your brand using multiple social media sites to converse with potential customers?
Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.
New Facebook Pixel: Audiences, Custom Conversions and Standard Events
DECEMBER 14, 2015
The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. My goal is to help cut through the confusion to lead you to the reward. A few posts have been published on this site about the Facebook pixel recently: Facebook Website Custom Audiences: A Definitive Guide for Remarketing. Your Turn.
Facebook Custom Conversions: A Beginner’s Guide
NOVEMBER 17, 2015
The new Facebook pixel has frustrated and confused marketers. What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? This replaces the conversion pixels you’ve been placing on individual success pages. Search.
Four Ways to Evolve Your Online Conversions
Buzz Marketing for Technology
NOVEMBER 7, 2012
Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? But in the end, the strong content survives, and in turn produces a web environment that pays off: better customer experiences and higher conversion rates. 1.
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” Should it be conversational or professional?
4 Conversion Experts On Why Buyers Click
Convince & Convert
MAY 4, 2015
Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science. Give me a C. Give me an R. Give me an O. Let’s go!
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
Facebook still dominates as a source for traffic through online stores, and orders from Reddit have increased by 152% in 2013. Not to mention, the whole point of working through social media is to bring in conversions for your online store. For example, are your Facebook followers mainly women? Buffer. SocialRank. Social Bakers. Beetailer. Piktochart. TweetDeck. Klout. Brand24.
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. This was an effort to differentiate it from Facebook and other social networks. Rare is the conversation or simple reply. Now you see the wisdom of Facebook, Pinterest and Google+. Is It Really News? News trolls?
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. blogs, Twitter, Facebook, etc.); and. 2) Helped you understand where the people you already do business with are spending their time. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Listen. 2.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. Users on Pinterest are simply sharing their tastes and preferences, which removes the thinking tension—an integral part of Twitter and Facebook.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
How to Build a Content Conversion Funnel
MARCH 14, 2016
This is where a content conversion funnel comes in. content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels. Summary.
5 Simple Tweaks to Optimize Your Form Conversion
Convince & Convert
MARCH 24, 2015
When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission.
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard
11 massively doable ways to increase conversions with better forms
Convince & Convert
MAY 25, 2014
” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher. They WANT to be on Facebook. Don’t. Do this. Perhaps not.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Facebook, Instagram, and Twitter all provide really incredible tools for doing this. Get Bold with Your Social Messaging. OH FAQ!
5 Facebook Conversation Generation Tips You Need To Know
FEBRUARY 17, 2011
If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. They may account for a smaller part of your community, but gearing 10% of your conversation starters towards them will give you good results. 3. Many of us aren’t as deeply immersed in Facebook during the day as we are at night. Let’s get started. 1.
Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have
Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers? Are
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
How to Create More Conversions From Your Content Through Call To Action
JANUARY 26, 2016
My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. 3. Captivate Your Audience and Get More Conversions. Let me share with you the things I learned that helped me create more conversions: using powerful, creative content to captivate your audience and make them respond to my CTAs. 1. Sign Up Today. Do you?
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.
The NBA Finals on Social: Who is winning the conversation?
JUNE 8, 2016
But so far, which has been more active on Facebook, Twitter and Instagram? Stephen Curry leads the way with this tweet, which has been retweeted more than 27,000 times: The Warriors’ hashtag is used most effectively on Facebook, in accordance with final score posts. Looking at this chart, when Curry suffered a knee injury, he took a back seat in the social conversation.
Brands Can Have Real Conversations
JULY 25, 2014
Are there any real conversations happening out there? Not Facebook friends. The problem is this: I think I know what''s going on in their lives because we''re connected on Facebook, Twitter , Instagram or whatever, but I don''t. I don''t have any idea. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. It''s hard to have a conversation if the main goal is to get people to buy from you. conversation. facebook. It''s been a long day.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
How to Love Facebook Live
JUNE 23, 2016
Brands have jumped on Facebook Live with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. To engage with Facebook Live, you’re going to need to have a tolerance for testing and learning.
MoMA Creates @Art140 To Stir Up Conversation
The Realtime Report
MARCH 11, 2014
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. million likes on Facebook.
Will Facebook Collections Kill Pinterest?
OCTOBER 10, 2012
Facebook Collections. Facebook is launching what they call “ Collections ,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy. Facebook Pinterest Social Media beth hayden collections facebook facebook collections pinterest social media today
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.
5 Reasons Why Conversations Matter to Your Brand
JANUARY 20, 2011
A few months ago, Altimeter Group released a study on Facebook marketing success criteria. More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. You can accomplish a lot with conversation. Sow the seeds of affinity.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Define your conversion goals. – Adam. Yes / No. Conclusion.
Facebook Reorganizes Messenger
JUNE 16, 2016
Facebook reorganized its Messenger application to make it easier for users to connect with the friends they communicate with the most. The social network said in a Newsroom post that users’ most recent conversations will still appear at the top of their screens, but they will be joined by a Favorites section, an Active Now section and other information, including reminders about birthdays.
Facebook Rewards Longer Content: Here’s What We Found
AUGUST 18, 2015
About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack about how to achieve better reach and engagement organically. That’s why, when the conversation came up in our team Slack, I was a bit reticent.
5 Facebook Bidding Tactics to Beat Your Competition
JUNE 21, 2016
Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types to choose from, ultimately allowing for 60 different ad combinations (and this before we get to manual vs. automatic bidding). You should manually bid off of what a conversion is worth to you. Your audience. Your campaign.
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
Social Media business network digital media conversations Do political posts help election year facebook influence LinkedIn meaningful business connections political posts political spectrum practical business advice social media channels social media networking social media networks the Minimal Group Paradigm Twitter
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
Facebook Ad Examples That Convert
JUNE 13, 2016
billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal.
Facebook Private Messaging for Brands
DECEMBER 21, 2011
Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook. How to Improve Your News Feed Ranking on Facebook.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.