Facebook and Twitter are leading the “customer revolution” where individuals are now in control of the conversation. Facebook is probably the bigger culprit when it comes to negative feedback. So… how do you deal with negative Facebook comments? Facebook gives you the option to contact users via the messaging feature. It is imperative that you have a policy on your Facebook page if you choose to delete content at your own discretion. Be open and honest with your Facebook community. facebookEven PR people! approach. . MORE >>

Consider the worn-out ‘ Social Media is a conversation ‘ mantra. Yes,  conversation is a part of Social Media , but not everyone wants to talk non-stop with you! Consistent conversation is a rare thing when compared to how much conversation is going on. Thinking that everyone will now post on your businesses’ Facebook Page is flawed thinking. When working with clients I clarify this as separating  Conversation About from Conversation With. People are continually perplexed by the following issue: Social Media is full of conversation (True). MORE >>

But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. To create content you can consider to develop the following: · Conversational touch points – Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. For instance, a brand such as Coca-Cola might have sports, music and joyful experiences as conversational touch points. Tweet. Define your community. The content you share should bring value to the users. MORE >>

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? But in the end, the strong content survives, and in turn produces a web environment that pays off: better customer experiences and higher conversion rates. Your testing efforts will begin to reveal data insights in a matter of days or weeks (though the lifespan of a test will vary depending on site traffic, conversion rate and uplift from the default). MORE >>

Facebook Collections. Facebook is launching what they call “ Collections ,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy. Facebook says Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com will have the first crack at using this new feature. During a three month test this summer, Pinterest (alone) generated $27,427 for their ecommerce site, which was a 60 percent conversion rate. MORE >>