Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Pretty nifty. David Armano. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. But where do you start?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. Remember to take your time and really build up your online community. Relationships take time and need nurturing. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. You’re serving the community, not yourself. Your prerequisite only is effort.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

JANUARY 24, 2012

When my company, Small Business Trends, LLC, first purchased BizSugar in the summer of 2009, the best way I could describe it was as a miniature version of Digg, except that BizSugar focused soley on sharing information geared toward small and mid-sized businesses. Work on Building a Community. A community does not build itself.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Right now, you’ll find the likes of Tamar , Jonathan , Lisa and Rebecca in my feed reader, and consequently, in that box.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

AUGUST 31, 2011

All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. We did get many large companies that had heard of our name because of seeing the press release. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. 5 Ways Social Media is Like a Great Friendship is a post written by Tamar Weinberg. ].

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

JANUARY 17, 2012

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). In the old days before the Internet, angry consumers had little recourse if they were mistreated by a company. These days, one bad customer experience is all it takes to destroy your company’s good reputation.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels. What exactly is consistent branding? How can we achieve consistent branding?

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Internet marketers, PR pros, tech journalists, etc.), Most of my circles (friends and followers in non-Goggle+ speak), are marketers, PR pros and tech journalists, so it might be skewed, but it seems as if most are only talking about Google+. But I think this is a feature non-marketers have been craving. Shiny New Toy.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. What’s your goal? Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. How can social media benefit your business? Like this post?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Often, people are surprised that I migrated away from marketing to customer experience. Here’s the truth of why that happened: so many people enlist in marketing to acquire new users, but don’t give a rat’s ass about customer retention. I mean, don’t you feel great when a company does right by you?

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. After all, there are a lot of alternative reasons someone may “like” your company: They were in contact with you once, so they say “why not?” Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

What the Updates Mean for Your Company. Each Panda update meant something different for each company. Consider a few of the ways your company can follow the new Panda guidelines: Create new and original content. Looking Back on the Year of the Panda: Google Algorithm Changes is a post written by Tamar Weinberg. ].

Google 176

Google Small Business Engineering Guidelines 176

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. And you don’t have to invade your market’s personal networking space to do it either. Your staff members do.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Let me port my RSS feed to it and be done with it!&#

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JULY 17, 2012

She writes for HigherVisibility SEO , a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. is a post written by Tamar Weinberg. ]. appeared first on Techipedia | Tamar Weinberg. Is the Bing Disavow Links Tool Worth All the Hype? Like this post?

Tools 138

Tools Directory URL SEO 138

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

A member of my religious community disappeared. In September 2006, after Facebook had nearly 10 million members, the News Feed was announced, which the team had been working on for almost a year. Nearly 10% of Facebook’s membership protested by joining other groups demanding that Facebook shut down the News Feed.

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. A marketing firm? The best schmoozers are humans, not faceless companies. But, the key is it isn’t a hard sell wrapped in a tight marketing message.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

I still find myself being thrown in a marketer’s camp. I wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. This means I’m still perceived as a key marketer. Because to me, it all starts with one person. Each person matters.

Comparison 100

Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Don’t let either one of these excuses hold you back from this very useful marketing and networking tool. Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. 7 Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. SEO is an extremely complex Internet marketing discipline, involving a great many moving parts – parts that are constantly changing, as I just said. This is a guest post by Brad Schorr. But can they deliver?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114