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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

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Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?

SocMed Sean

It’s insurance that a company has that pays an employee wages if that employee gets injured on the job. Despite that, it’s still wise to watch what you post on social media, because you don’t want to give the wrong impression to the insurance company. What is workers compensation?

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Progressive Insurance PR Debacle – Why You Need a Social Audit

Proactive Report

Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. He has 2500 Twitter followers and his Klout score prior to this storm of comment was 45.

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What Is Data Mining?

The Realtime Report

For example, in healthcare, data mining helps with treatment planning for patients , while also finding fraud within medical insurances. The result is many companies use it to shape the way they make decisions. Likewise, manufacturing companies use mining to predict what will appeal to their customers and detect potential problems.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

million views and over 8,000 comments. But it’s not just digital banks and fintech companies that find success on TikTok. State Farm provides all the evidence you need that insurance brands belong on TikTok. Comment on other brands’ videos. This video alone had 3.4 original sound – Sioux Falls Fire Rescue.

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Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? This is a great way to showcase your company as a community. At a glance, Cigna has.

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What does it take to start a career in professional blogging?

SocMed Sean

For example, let’s say in your current job you earn a salary of $40k per year and receive benefits like health insurance and other perks. In affiliate sales or marketing, you include banners or links to a company on your blog. The downside is that the commissions paid by big company affiliate programs can be relatively small.

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