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How social media collaboration can boost your strategy’s impact

Sprout Social

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. A successful social media strategy is rooted in collaboration. The benefits of cross-team collaboration. Social isn’t just about awareness anymore.

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

who is an author and executive coach that focuses on collaborative leadership. Her informative and entertaining session looked at how communication powers effective collaboration. To a standing-room-only crowd, Gorman explained how collaboration is replacing the old ‘command and control’ leadership models.

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How brands can collaborate with Black creators in 2023

Sprout Social

While these celebrations of Black culture are essential, Black creatives are challenging brands to think beyond these moments and collaborate with them year-round. HOORAE Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program.

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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. What is public relations marketing?

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9 Social Media Trends That Will Help You Win in 2021

Social Media Strategies Summit

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives.

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Social commerce trends and misconceptions: What leaders need to consider

Sprout Social

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. Reframe the context around social commerce trends. But when it comes to your own business, the concept can be intimidating.

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