Remove category relationships
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Special Ad Categories: A Guide for Meta Ads

Jon Loomer

Meta first announced Special Ad Categories in 2019. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing Social Issues, Elections, or Politics Most ads will not qualify. This protects both you and Meta.

Insurance 135
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What’s in a Brand: Managing your Brand’s Reputation

Oktopost

What Makes Up Peoples Relationships with Brands. The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. Flip the Switch on Your Brand’s Relationship.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Relationship management such as Salesforce, HighRise, InStream, etc. Earned media is about getting third-party media coverage for a business.

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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

But, from the desktop app, go to… Settings & Privacy > Settings > Ads > Ad Settings > Categories used to reach you > Interest categories. You can make an argument that in some cases, the context doesn’t matter about a person’s relationship with an interest. Like I said, it’s buried!

Study 203
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Build long-term relationships with customers through user-generated content. Uncertainty. Similarity.

comScore 299
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Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

That’s the number one spot when compared across products in every software category! And during that time, our customers were hard at work harnessing social to grow their businesses and create more meaningful relationships with their audiences. This is the eighth consecutive year Sprout has been recognized by G2.

Software 116
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

”² Over half of redditors are likely to have “chosen a new brand” in the last week or the last month across everyday purchase categories such as grocery or personal care products, +40% higher than the competitor average and #1 overall. Redditors are inherently curious. How can this be true? Footnotes: Reddit Custom Survey, U.S.,

Reddit 143