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Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come

Jon Loomer

It’s the continuation of a trend that began more than three years ago. Targeting Trends It’s debatable when the first shoe dropped related to the current direction of targeting. Targeting Today Given all of these trends, the picture of targeting today looks like this… 1.

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4 Tips for Amplifying Your Digital Content

Social Media Strategies Summit

According to the B2B Content Marketing Trends Report , “Customer testimonials and case studies are considered the most effective content marketing tactics.” From websites to social media, emails, paid ads, and more, you can be strategic about your digital channels and see a lot more engagement for a lot less effort.

Tips 262
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

The six categories of breakdowns: Time Demographics Geography Delivery Action Dynamic Creative Element You will only see the Dynamic Creative Element breakdown category when inside the Ads view. Let’s go through each of these breakdown categories. Examples These breakdowns are helpful for understanding trends.

CPM 173
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Foundations for integrated digital marketing

Sherrilynne Starkie

For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is integrated digital marketing? Others share your content with their own friends and followers via in social networks and other digital channels. Shared Media : This is social media.

Marketing 284
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. when you’re feeling creative doing a big brainstorm of posts that could fit into those key categories. The good news?

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Reasons to Be Concerned About the Trend Toward Meta Automation

Jon Loomer

Maybe I’m crazy, but I’d feel a whole lot better about this trend if it had happened a couple of years ago. Any time you can provide a product catalog and focus on a category of products, the potential for amazing optimization is there. I worry that this trend toward automation will eventually remove the option of control.

Trends 207
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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022.

Marketing 103