Remove category business
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Define Your Business Category

Jon Loomer

It may be beneficial to define your Business Category in your ad account settings. When you do this, Meta says “Your business category helps us understand your ad account and ensure you have access to the right features, guidance, and support.” You can easily change the categories you picked if you need to.

Course 157
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Special Ad Audiences Going Away for Facebook Targeting

Jon Loomer

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category. Special Ad Categories are sensitive topics that require adjusted rules. Let’s go… What Are They?

API 214
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

The six categories of breakdowns: Time Demographics Geography Delivery Action Dynamic Creative Element You will only see the Dynamic Creative Element breakdown category when inside the Ads view. Let’s go through each of these breakdown categories. Brand and Category are useful for catalog ads.

CPM 175
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Your Ad Agency Might Be In Trouble

Jon Loomer

I’ve seen advertisers asking a common question lately: “Why would businesses need an agency to manage their ads?” Attribution , optimization , special ad categories , copy and creative , and the ability to interpret results are just a few examples of other critical skills and knowledge. Because if you do, that’s a problem.

Skills 164
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Using Breakdowns

Jon Loomer

There are six categories of breakdowns. Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager.

URL 136
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The Importance of Industry

Jon Loomer

You need the business, so you take on all types. E-comm, plumbers, business coaches, lawyers, roofers, restaurants, whatever. You could run into special ad categories or a situation where you can only promote the product in certain circumstances. Don’t ignore the industry when taking on new ad clients.

Industry 154
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Special Ad Categories: A Guide for Meta Ads

Jon Loomer

Meta first announced Special Ad Categories in 2019. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing Social Issues, Elections, or Politics Most ads will not qualify. This protects both you and Meta.

Insurance 136