agora pulse

DECEMBER 11, 2019

They are yielding incredibly high engagement and conversion rates, even on mobile. In this post, we’ll dive deep into how to use Facebook’s Collection Ads to attract your audience’s attention on mobile, earn clicks, and drive sales. Mobile is a bit of a missed opportunity for many brands, though.

Facebook 87

Facebook UGC Mobile Conversation 87

Hootsuite

APRIL 8, 2021

According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. And if you’re looking for that spark of inspiration, scroll down for a round up of examples and ideas. On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Buffer Social

JULY 25, 2023

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. ” For example, “This is a newsletter about sustainable fashion. “This is a newsletter about [your topic].

Newsletter 85

Newsletter How To Fashion Authentication 85

Webbiquity SMM

DECEMBER 10, 2013

Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. The best examples use photos or video along with text.( Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group.

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

JULY 15, 2020

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Buffer Social

DECEMBER 4, 2019

Of that group, 25% give you their email address When you send that group an email, 25% of them open it. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something.

Social Media 98

Social Media Instagram Apparel Groups 98

Hootsuite

JULY 15, 2020

Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. Find out if they can help you identify patterns about which groups tend to face different kinds of challenges. Sure, not all people in this customer group match the characteristics of your persona exactly.

Template 145

Template Templates How To Tourism 145

Keyhole.co

MARCH 3, 2023

We’ll also jump right into one of the most successful case studies of marketing on Reddit, walking you through their strategy and dissecting how they succeeded. For example, the gaming subreddit is known by r/gaming (which has over 6 million users!), Example: “OP had a good point, that is so true!”

Reddit 52

Reddit Marketing Lurker Posterous 52

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. But first, a few key takeaways to set the study up! What’s Next?

Video 111

Video CPM Real Estate Mobile 111

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Usually I put my key takeaway from an awesome example at the end of my post. Whether or not you have the amount of ambassadors Bhakti does, they are your easiest group to activate and the most effective marketers you have.

Case Study 60

Case Study Marketing How To Influencer 60

Harp Interactive

OCTOBER 9, 2009

Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Collect case studies of social media success.

Social Media 232

Social Media Press Release Marketing Widget 232

Keyhole.co

JANUARY 27, 2023

For example, Samsung has enjoyed huge success by promoting on Facebook. An example is Lincoln Electric, which has seen a 77% lift in spend. TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture.

ROI 52

ROI B2B Social Media How To 52

Social Media Marketing

APRIL 8, 2011

It is from within this technology group that Vic Hayes tweaked the wireless Internet and would become known as the "father of Wi-Fi." Use of emails and phones has become a mobile endeavor that is no longer tied to the home- or office landline and stationary computer. Cases in point are the recent uprisings in Egypt and Tunisia.

Wireless 162

Wireless Drupal SMS Mobile 162

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Why this Book is For You.

Posterous 60

Posterous Case Study Buy Research 60

Later

JULY 10, 2020

For example, if a user regularly searches for beauty or wellness inspiration, it’s likely that ads related to these topics will pop up in their feed. Available for both desktop and mobile, Promoted Carousels allow you to add 2 to 5 cards. According to a case study by Pinterest, REI’s Carousel Ad boosted their click-through-rate by 32%!

Overview 63

Overview Feed Feedly Video 63

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Within their team, they specialize with some of them focusing on certain brands Monsanto owns ( DEKALB or Delta Pine , for example) or platforms. via Monsanto.

Social Media 140

Social Media Brands How To Case Study 140

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. A group called Open Food is collaborating on an open source API to share data about food.

API 178

API Education Social Media Research 178

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

agora pulse

APRIL 10, 2019

For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content.

Conversation 112

Conversation Facebook How To Adwords 112

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Here are other examples about how to leverage the popular video sharing site to get a job. Pam’s post has some great examples of how to find those “social media experts&# who just don’t deserve to be hired. Web Development and Website Strategy. SEO: Strategy. SEO: Information.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

NOVEMBER 21, 2011

Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities.

Products 139

Products Social Media Smart Phone SMS 139

ProBlogger

MARCH 13, 2017

elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. In 2012, Barclays launched the mobile app Pingit , a mobile payment service that lets users transfer money easily through their mobile phones.

Products 53

Products Brands Campaign Reputation 53

Hootsuite

MAY 11, 2023

For example, you could explain the basics of the stock market. Give advice on how to find and apply for grants or scholarships If you are part of a college, university, non-profit, or minority group, share resources and advice on how to find and apply for grants and scholarships. Or, explain how to schedule Reels on Instagram.

YouTube 103

YouTube Video Film Sports 103

Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Please give examples. HR, for example. What is it about measurement that seems to stump them?

Content 40

Content RFP Metrics Case Study 40

Saying It Social

AUGUST 24, 2010

Here’s an example from Russell & Mackenna – nice integration of sweepstakes and call to action. Here’s a nice window cling example from I Love Brands. If you follow along at all with social media case studies, you’ve undoubtedly heard about the great things Whole Foods is doing.

Sites 204

Sites How To Foursquare Social Networking 204

Kikolani

SEPTEMBER 10, 2010

How to create fan-only content for Facebook pages – a comprehensive guide, including examples, code, testing, troubleshooting, and what will happen when FBML is gone. 18 examples of awesome viral linkbait – not from this week, but a great article nonetheless. Link Building. Search Engines / SEO / Analytics.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

JANUARY 26, 2012

Last week, the group convened to learn more about the Super Bowl festivities – which have a breadth almost unfathomably far beyond the football game. see the killer mobile app ) In addition to a briefing by the host committee, we were exhorted to help make Super Bowl 46 in Indianapolis the “most connected” Super Bowl ever.

Klout 121

Klout Committee Hosting Storify 121

ProBlogger

AUGUST 7, 2014

I say free a little loosely here, as yes you’re not paying money directly out of your pocket for these activities, but the time you spend on managing social and search for example stops you from doing other things. They are: Custom Audiences: These are collections / groups of people that you define inside the power editor.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

I say free a little loosely here, as yes you’re not paying money directly out of your pocket for these activities, but the time you spend on managing social and search for example stops you from doing other things. They are: Custom Audiences: These are collections / groups of people that you define inside the power editor.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

MAY 16, 2016

Here’s an example of the 100-upvote tweets: @naval AngelList Intros was upvoted 100 times. We couldn’t manage so much content going out to specific target groups without a tool like Buffer. Another reason to double-up on Twitter profiles (or 7x-up in Product Hunt’s case) comes down to content strategy.

Products 62

Products Twitter Open Source Team 62

Buffer Social

APRIL 5, 2017

Blog: Brand New (example above). Blog post: The Disneyland Effect: How to Plan a Successful Conference by Marketing Insider Group. More Organic Traffic [Case Study] by Backlinko. Other: International marketing, product marketing, mobile marketing. There’s a basic knowledge here that transcends marketing.

Marketing 108

Marketing Diagrams Skills How To 108

ProBlogger

SEPTEMBER 18, 2017

A tip for growing your podcast audience through Facebook Groups (it’ll help you grow your blog too). He talks about a tip for growing your podcast audience through Facebook groups that I never thought of myself. Darren: Britney asked in our Facebook group about how much time it’s actually going to take.

Course 46

Course Eventful Questions Groups 46

Convince & Convert

JUNE 8, 2012

Jim : I don’t think, I mean obviously, your mom’s age group, I don’t think they get that concept. That means the short link to Amazon, an immediate mobile friendly site. Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else.

Publishing 118

Publishing Case Study Buy Company 118

Laurel Papworth

APRIL 9, 2010

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. spreading of rumours online.

Case Study 104

Case Study Study Blogger Communities 104

Viper Chill

JULY 19, 2010

This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself.

Industry 76

Industry SEO Strategy Directory 76

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social Media Case Studies. by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257