Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. But having analytics that dive deeper into conversions will show you which content really hits home.

Social Media 62

Social Media B2B Sentiment How To 62

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Social Media ROI for Associations.

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Postrank Handbook Case Study Press Release 170

agora pulse

JULY 31, 2020

But are they good, reputable agencies? The initial conversation that you have with a social media agency will tell you a lot about whether they are the right one for you—but only if you ask the right questions. Do you have a case study we can see? Here are some tips to help you in your search: Search engine page results.

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Social Media Marketing How To Social Media Management 190

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. September 17 Social Media Optimization Summits 10:15-12:15 Online Reputation Management Duncan Alney Your reputation online can make or break you.

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Social Media Paid Search Reputation SMS 190

Sprout Social

MARCH 27, 2019

However, Quora is excellent at generating organic awareness, improving your reputation and even helping you to learn more about your audience. Conversions. When it comes to paid ads, the best option is often conversion targeting. Any question that you answer with meaningful stats and case studies is excellent for social proof.

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How To Marketing Notification Case Study 103

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Emphasize your company’s reputation as an industry leader. Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. The reasons why are simple. Focus on service.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pam Moore

MARCH 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). It has delivered high ROI and helped us maximize our investment in our entire digital platform including email marketing, content marketing, blogging and more.

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Trends Video Marketing Influencer 78

Pam Moore

JULY 20, 2020

Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. How to continue to build relationships via authentic conversations. Top actions you must take NOW for more leads, sales and success. What is working and what is not working today in the new normal.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. How to continue to build relationships via authentic conversations. Top actions you must take NOW for more leads, sales and success. What is working and what is not working today in the new normal.

Strategy 78

Strategy Marketing Authentication eBook 78

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

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Social Media Case Study Strategy Study 125

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

An ebook can also serve as a case study involving your particular product/service. In the US, more people are inclined to work with reliable companies and hold a solid reputation. Consequently, it offers more conversions. 21 Key Influencer Strategies to know and ROIs. 6) An Immediate call-to-action.

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eBook Diagrams Sample Samples 68

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). And that’s just it.

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Consultant Social CRM MySpace Social Media 121

Webbiquity SMM

JANUARY 2, 2013

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( Need more evidence that measuring social media ROI is hard? SEO drives traffic, but email drives conversions. WordPress Hosting SEO ). The Backup List ). 12 WPO, Inbound and Content Marketing Stats. eMarketer ).

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Social Media B2B Marketing SEO 245

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Scalability Social posting promises an incredibly strong ROI to those who get a firm grip on it. How should it look? For so many reasons.

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Social Media Marketing B2B Banking 118

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. I believe this idea is mutually-exclusive from what you're offered here?

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Metrics Strategy How To Tourism 130

Koka Sexton

APRIL 6, 2015

If they think that the person lacks knowledge or reputation, the chances of even initiating a relationship are highly diminished. It is of course true that the efficacy of a sales tactic can only be accurately judged by analyzing its ROI. A mere 10 months later, they recorded a 400% ROI. Revenue and Results.

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Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

If they think that the person lacks knowledge or reputation, the chances of even initiating a relationship are highly diminished. It is of course true that the efficacy of a sales tactic can only be accurately judged by analyzing its ROI. A mere 10 months later, they recorded a 400% ROI. Revenue and Results.

Education 40

Education LinkedIn B2B Banking 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategies Summit

NOVEMBER 4, 2021

And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? Supplements manufacturer Transparent Labs ventured to build its reputation on a trustworthy, science-driven approach to health and wellness. Get Super-Niche. Example #1: Transparent Labs. Example: Taskade.

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Content Marketing Compete Case Study 220

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Can those results be tied back directly to sales, and therefore ROI? Your company needs to be part of that conversation. You are indeed the perfect case study.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

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Facebook Social CRM Consultant MySpace 121

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

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Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. His self-deprecation adds a hilarious, warm tone throughout. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Review Social Media Social CRM Consultant 115

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. There are phenomenal ROIs of content marketing. Leads to more conversions. This eventually leads to higher conversion rates. People are more eager to trust content from reputable sources. Improves brand reputation. Common ones include: Blogs. White papers. Infographics. Assessments.

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Content Marketing Reputation Case Study 234

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Engage in conversation It is not enough that you will just release content and then be done. Do not damage your reputation by stirring up bad replies and insights.

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Aggregator News Trends Reputation 52

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. By transparent, I mean keep it real and no lip service.

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CSR Social Media Strategy Consultant 137

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Or to respond to pertinent online conversations even when you’re not tagged. For example, Meta Foresight found that pet insurance was a trending topic of conversation related to pet ownership.

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Insurance Social Media Policies HootSuite 88

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

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Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company.

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Social Media B2B Strategy Consultant 147

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. This saves time, speeds up the lead generation process and can significantly boost your conversion rate. In fact, Lead Gen Forms on LinkedIn have a 13% average conversion rate while landing pages see about 2.35% conversions on average.

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Campaign Social Media Discount Conference 141

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Within moments of my customer support conversation, the ThinkGeek Twitter feed was connected to my conversation with William.

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Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Sounds like a great case study.

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Social Media Consultant Health Care Questions 128

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You also know how to measure your ROI effectively. It has to come from you.

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Social Media B2B Company Consultant 130

Pam Moore

MARCH 16, 2018

You earn a reputation for being who you are and the quality and service you deliver. You may have a solid reputation and trust factor offline but are finding it difficult to establish such online. If this is the case for you, don't you fret! Instead focus on the art as in relationships and conversation.

Brands 167

Brands Tips Engagement Training 167

Oktopost

JUNE 13, 2023

With the right strategy – one that leverages all the different aspects of social media marketing, from community management to lead gen – brands can amplify reach far beyond their original digital footprint, see more conversions, a higher share of voice, and a strengthened status within their industry. You can read the full case study here.

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Social Media Engagement Platform B2B 75

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#.

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Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social media strategy consulting details here. So, giving you all the cred.,

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Social Media Strategy Consultant Conference 167