Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening.

Conversation 100

Conversation Storify Marketing ROI 100

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91

B2B ROI Social Media Hashtag 91

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 10, 2022

Can you actually measure the ROI of social media? With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Meet Jennifer Gutman.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals.

Metrics 107

Metrics Examples Marketing HootSuite 107

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new direction came from auditing the online conversations about learning languages. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

OCTOBER 19, 2023

Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually. Another key area is influencer marketing.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. What’s at stake in this blogging contest? The thing I have been been trying to win for over a year now – a brand new iPad!

ROI 126

ROI Social Media Google iPad 126

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 131

Marketing How To Sample Samples 131

Social Media Strategies Summit

FEBRUARY 18, 2021

Instagram chats have multiple themes that you can set for each conversation. Social media has emerged as a platform where consumers voice their concerns, share their experiences with brands, and directly have conversations with a brand. If you ignore such messages, it will only be bad for your reputation.

Trends 193

Trends Social Media Authentication Instagram 193

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. Awario can help you find and participate in conversations about your brand across a wide range of platforms, promising prompt discovery by crawling over 13 billion web pages every day instead of relying on third-party monitoring services.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. Use to: See how much your brand participates and engages in social media conversations.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share this on FriendFeed. Tweet This Post.

Brands 243

Brands Reputation ROI Case Study 243

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . Customer comments are another way to gauge overall brand awareness and reputation. Covid-19 has further pushed CX to the forefront of customers’ minds. Marketing KPIs.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. You can see sentiment trends over periods and analyze themes and conversations based on topics effortlessly. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. Or, will each franchise open and maintain their own social media accounts?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Plus, social listening mines the web for conversations you wouldn’t otherwise know about. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Do you think this cost is expensive when you can get a strong ROI (Return on Investment) while generating a revenue of around $6.50 Of course, the risk of placing your ads on an unsuitable and inappropriate channel on YouTube can prove to be risky while taking a toll on brand reputation. Twitter: $2 per post, per 1000 followers.

Influencer 82

Influencer Marketing ROI Metrics 82

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. Social CRM makes it easier to listen to these conversations and provide an immediate response.

Social CRM 96

Social CRM B2B How To Patterns 96

Socialmedia.biz

FEBRUARY 25, 2020

Your days will require you to support other businesses to meet goals across realms including: Content production Client messaging Sales, profits and conversions Brand awareness Follower increases Customer service and retention Online community engagement. Offer to do articles, guest blogs and interviews on reputable sites.

Consultant 102

Consultant Social Media Insurance Startup 102

Keyhole.co

MARCH 6, 2024

Also, you can now discover and track the conversations even when they don’t tag your SM handles. A screenshot of a negative Twitter post complaining about IOS 16 The goal is to keep track of every instance where you are tagged and the times where you are not tagged but your brand name appears in the conversation.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Waxing UnLyrical

APRIL 14, 2011

whether ROI can be anything other than a quantitative term. [Ed: CommAMMO Q2: ROI is a financial term. reputation in many organizations – goals are very different #measurepr -12:28 PM Apr 12th, 2011. Are reputation, issues management and media relations part of a promotional effort? . -12:29 Good grief!].

ROI 173

ROI Metrics Tourism Reputation 173

Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. 70% of marketers fail in measuring their ROIs, and that’s not a good sign for the highest-rated marketing channel. You may also evaluate your IP reputation using a complaint rate and any possible blacklisting.

Template 83

Template Templates Embedding Metrics 83

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. Table of Contents What is reputation management software?

Reputation 99

Reputation Software Tools Sentiment 99

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. But having analytics that dive deeper into conversions will show you which content really hits home.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

APRIL 4, 2017

TapInfluence found that influencer marketing can increase sales ROI 11 times!! Unless you measure the success of this campaign and track key metrics, you won’t know what your real ROI is. How involved is this influencer in conversations with their community? How active are their followers?

Influencer 135

Influencer Marketing ROI Metrics 135

Hootsuite

APRIL 25, 2023

Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. Fake accounts on social media posed as Australian Tax Office (ATO) workers and responded to conversations where people were asking questions about the ATO. After all, they have no reason to be suspicious.

Social Media 88

Social Media Brands Tips HootSuite 88

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Social mentions can also be used to build and reinforce a positive reputation. See what your customers are telling about you with Keyhole 3.

How To 52

How To Sentiment Reputation Hashtag 52

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169

ROI Postrank Tourism Blogroll 169

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MARCH 15, 2021

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains.

B2B 136

B2B Social Media Strategy LinkedIn 136