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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Read on to find out how Google Analytics for social media helps with stronger reporting.

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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Analyzing when your audience is online? What is a social media planning tool?

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How to Measure Your Social Media Performance

Rebekah Radice

Which metrics truly matter? By the time you’re done, you’ll have a clear picture of: What’s happening with your business online. Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. How did it make you feel? Post Performance.

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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. Embark on an online search for the right social media agency. Know what you want in a social media agency. Shareholders.

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Creating a marketing strategy

Koka Sexton

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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How to Shop for the Right Social Media Agency

agora pulse

Either way, it’s time to look for a social media marketing agency to handle your requirements. It’s cool if you don’t know how to manage your social media channels but you should know what you want from your outsourced agency in terms of social media marketing. Phase 1: Know What You Want in an Agency.