Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 103

Research SEO How To CPC 103

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Measuring the efficacy and results of an online marketing campaign can be challenging. Marketers, wouldn’t it be great to have a research assistant in your back pocket? Facebook Groups. Price: Free.

Software 81

Software Research Marketing Price 81

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. The onions touched on targeting.

Campaign 149

Campaign Marketing B2B Conference 149

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

The Realtime Report

APRIL 20, 2022

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. What Is Audience Saturation? Methodology. Why is that?

CPM 172

CPM CPC Social Media Cost 172

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Jamie from The Narrative Group emphasized that point as well. Start your campaign by setting expectations.

Influencer 98

Influencer Campaign Marketing How To 98

Ignite Social Media

SEPTEMBER 25, 2023

With years of experience in the beauty influencer space, Carusele has won dozens of awards for running hundreds of influencer campaigns, programs, and product launches. Plus, you’ll be ready to avoid pitfalls and maximize the impact of your next influencer campaign or program.

Influencer 113

Influencer Brands Marketing Embedding 113

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

CPM 173

CPM Types Campaign Examples 173

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. For instance, if one group makes up 50% of your business, half your social content should be aimed at them. Read more: How to Run a Social Media Competitive Analysis 7.

Social Media 215

Social Media How To Survey Analytics 215

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367

Marketing Syndication Adwords News 367

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Here are my best tips to keep in mind for every YouTube ad campaign: Plan strategically.

YouTube 103

YouTube Campaign Adwords How To 103

The Realtime Report

MAY 26, 2016

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. He is also chairman of the Wafra Investment Advisory Group, based in New York.

Campaign 87

Campaign Marketing Banking Reputation 87

The Realtime Report

OCTOBER 12, 2012

According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle. This likelihood bumps up when Twitter users are exposed to tweets from: political handles they follow. searches on political terms.

Campaign 184

Campaign Sites Twitter Compete 184

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. When creating these audiences, many have options for autorefresh (on by default) and allowing them to be used in Reach & Frequency campaigns (off by default). This is obviously something I need to research more. Engagement. Business Account.

Eventful 206

Eventful Engagement Organization Groups 206

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

Patterns 98

Patterns Marketing Focus Group Survey 98

Audiense

JULY 27, 2018

The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. They have a high sense of association with their group and they like to take care of the people around them. This offers a line to follow for the pieces of content that are created for these campaigns.

Research 68

Research Data How To Influencer 68

The Realtime Report

AUGUST 29, 2012

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

B2B 119

B2B Influencer Brands Marketing 119

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 103

Resources Telecommunications Collaboration Project 103

Ignite Social Media

APRIL 9, 2020

GlobalWebIndex also did research around advertising during COVID-19. Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. Finally, if you’ve been trying to find a way to leverage Facebook Groups or LinkedIn Groups for your business, now might be the time.

Survey 200

Survey Social Media Groups Groups 200

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

FEBRUARY 5, 2024

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She’s also a committee member of Black@, a Sprout community resource group. Who are the true drivers of these trends?

Social Media 112

Social Media Authentication Communities Campaign 112

Ignite Social Media

JULY 6, 2022

If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Not just that, your campaigns should be compelling to draw in the target audience and fuel engagement. The key to a successful presence on this platform is providing valuable information and support to your connections and groups.

B2B 96

B2B Platform Social Media YouTube 96

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. The first step in the campaign is to create a LinkedIn page. However, ensure the corresponding URL is correct so that people are directed to the right landing page and your campaign remains effective.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

JULY 22, 2021

We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

OCTOBER 9, 2023

When Cole was brainstorming for a new publishing commitment campaign, she looked to ChatGPT to help pressure test and anchor for the campaign. I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] And I used it to flesh out what became the framework for a global campaign,” she says.

Team 113

Team Examples Marketing Training 113