About the Author: Barb Coté serves as the Creative Director at database marketing company  SIGMA Marketing Group. Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. That’s balancing the message with the visuals. Proofread! MORE >>

What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. But what does it take to run a successful social media campaign ? We’ve identified some key areas of a successful business social media campaign. Your Branding – Make sure the design of your social media campaign is consistent with your company branding and message. On some services you can send a message only to certain groups. MORE >>

SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We categorized response expectation into three distinct groups: 1) prospects with no previous responses, 2) prospect with an existing relationship and. The absolute level of the response rates will vary by the product category and type of industry, however, the relative position of the factor’s effect are fairly consistent across B2B campaigns. Mike Sullivan. 3) customers. Tweet This! MORE >>

Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. The refreshed list of videos includes Blenctec’s “Will it blend?” , Evian’s very popular “Live Young” and not least several campaigns of Old Spice, as you can see on the entire list here: 1 Blendtec: Will it Blend? What is definitely interesting to notice from the list, is that the two first campaigns (Blendtec and Evial) still are the only campaigns having crossed the line of more than 100 million views. MORE >>

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Photo: tourismhamilton.com. High emotion. Conflict. MORE >>