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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

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Run Ads for Facebook Groups

Jon Loomer

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Select “Facebook Group” under Conversion Location. When creating your ad, select the name of your group under Destination. Here are the steps… 1.

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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

Campaign 185
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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The group of people who added your product to their cart but didn’t purchase is small, but they are all valuable.

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