Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus on understanding their needs, preferences, and perceptions related to your products or services. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. See how customers use your products or services. Social media market research is also: Affordable. Tried @weareomsom tonight for the first time.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. The insights they capture should inform our campaigns, our content and our marketing plans overall.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. These learnings help your team create more effective campaigns, focus product development efforts and drive sales. Typically, this data is reported as positive, negative or neutral.

Social Media 79

Social Media Sentiment Metrics Data 79

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 3.

Template 53

Template Templates Social Media RFP 53

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. The answer lies in marketing diversity. ” The coolest part?

Campaign 137

Campaign Marketing Authentication Loyalty 137

Sprout Social

MARCH 26, 2019

These advantages span the entire company, from product development to customer service. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. Monitor : competitor’s performance, share of voice.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

SEPTEMBER 15, 2021

Introduce new flavors and products consumers will fall for. Fall is a great time to introduce something new, whether it’s seasonal or a permanent product, especially since the holidays and end-of-the-year push are right around the corner. Ask your audience directly for input about what products they want to see from your brand.

Apple 126

Apple Marketing Meme Sentiment 126

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

OCTOBER 8, 2020

Are there any products or services that you offer that don’t have a lot of content? Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. Identify a campaign or theme. Address customer pain points.

Content 144

Content Meeting Process Sentiment 144

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. When you understand your audience, you can tailor the message and campaign to generate more fan attention. What are they interested in – sports, music, TV?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product.

Brands 126

Brands Team Industry Research 126

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Audiense

JUNE 13, 2017

These can range from tactical decisions, like the copy used in online ads, through to more strategic decisions like audience targeting and personalising campaigns, products or services to the individual segments,” said Juan Fernández , Product Manager at Audiense. “We

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend? What are their needs, moods and mindsets?

Twitter 141

Twitter Survey Trends Hashtag 141

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Continuing the photography example above, a camera store may discover a local enthusiasts’ group and partner with them to run sponsored events or info sessions.

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The names of your products. Instagram locations for any physical stores or events.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 18, 2021

Setting your strategy and team up for social now, with formalized awareness campaigns, advocacy programs and expanded creative resources, is the best way to prepare for that inevitable evolution. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. What Is Customer Advocacy Marketing?

Marketing 88

Marketing Loyalty Case Study Cost 88

Janet Fouts

DECEMBER 12, 2014

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. IF you search for products on Facebook. Word of mouth?

Engagement 143

Engagement Brands Facebook Journal 143

Likeable

JULY 29, 2020

Marketing is expensive, so before throwing your whole budget behind a campaign, you want it to be as effective as possible. By testing small variations in your advertising plan on two smaller segments of your audience (A and B), you can see what they react best to and gain valuable insights for your current campaign and even future ones. .

Social Media 107

Social Media Class Sample Samples 107

The Realtime Report

JUNE 18, 2018

Planning a marketing campaign should not start with your marketing team. There are a lot of ways for you to find out how your customers or target audience feel about your product. This is a good way to understand current clients and even those who have already tried your products and services in the past.

Strategy 70

Strategy How To Marketing Survey 70

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Several organizations are spending huge amounts of money on social data-informed product and service development. Market Research.

ROI 74

ROI Data Cost Influencer 74

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Another person is making negative comments about your company. Granular sentiment analysis. Influencer discovery.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

DECEMBER 21, 2023

What made you choose one product over another? So it pays for your brand and products to stand out against the competition. This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 106

Analysis Products How To Price 106

Pixlee

APRIL 2, 2019

Beauty brands such as Madison Reed highlight customer testimonials and selfies on their websites to give potential customers informed and unbiased opinions on their products. In this way, the website becomes not just a place to browse products, but a one-stop-shop for all things beauty. Maximize User-Generated Content.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

MARCH 7, 2022

The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception.

Survey 93

Survey Brands Sentiment Template 93

Convince & Convert

APRIL 23, 2015

A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media is an always-on focus group. In some cases, official social media channels take on a personality of their own, like the US Consumer Product Safety Commission.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? At the end of the day, you’ll produce a product that neither you nor your audience are happy with. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. On the one hand, you want to engage your audience.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Kikolani

JUNE 27, 2013

Not because they are worse companies, but because they are trying to create customer connections based on product and price, and customers are both tired of it and able to filter through it more than ever. An even simpler tool is to use Google Suggest to better understand how consumers see your products and services.

Tools 141

Tools Patterns Adwords Advertising 141

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Will there be future demand for products? That stuff is important to the business, no doubt. More about this blog here. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

Kikolani

AUGUST 18, 2015

You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful). Before starting your ad campaign, you need something to promote. Your landing page does not represent the finish line to your campaign, It is just one more step to get there.

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101