Social Media Today

APRIL 19, 2022

The campaign will match products with color searches, as opposed to category interest

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Jon Loomer

NOVEMBER 7, 2022

My understanding is that the team that built TikTok Ads Manager includes developers who were part of the team that contributed to the very similar product from Meta. I don’t want to be guided too strongly by experience with a different product. Campaign Creation. Puff – Hany Beats. Just hang with me here).

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Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? Launch a new product or service. Note that a campaign is the sum of its parts. The reality?

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Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! Owlet Baby Care.

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Social Media Today

JUNE 18, 2020

YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video.

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Harp Interactive

MAY 15, 2018

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog.

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Jon Loomer

JULY 26, 2021

8 Events Not Enough: Maybe you have dozens or hundreds of products. You may find success optimizing for the purchase of that specific product, rather than a standard Purchase event. The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital. Let me know in the comments below!

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Social Media Today

NOVEMBER 7, 2022

The campaign highlights Pinterest's potential as a product trend-finding tool.

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Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

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Social Media Today

DECEMBER 13, 2021

The overview provides some key insights into what works on TikTok, and the opportunities for a growing range of businesses.

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Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. 74% of users say the app inspired them to discover more about a product or brand. onlineoptimism.

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Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

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Sprout Social

OCTOBER 1, 2020

That’s because social media has become the go-to place for consumers to research and purchase products. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. What are some sample goals for social media ad campaigns?

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. The best marketing campaigns are ones that you can change as and when the need arises. How To Make An.

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Ignite Social Media

FEBRUARY 7, 2019

First, organizations want to drive product sales. We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

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Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Often, because they are your fans, they’ll be more than willing to do it for free or in exchange for products.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

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Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Many online publications take advantage of affiliate sales links with product recommendations and round-ups. 

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Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The email should provide details about the new product or service and highlight its key features and benefits.

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Social Media Today

JUNE 9, 2023

Some new considerations for your Reddit campaigns.

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Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. Whether you want subscribers to read a blog post, register for an event, or buy a product, email is designed to drive conversions. Cross-Promote Campaigns. Publish Email Campaigns on Social. Create a Unified Approach.

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Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. This year, hummus brand Sabra launched a Friendsgiving influencer campaign to roll out its limited edition ‘Thanksgiving Stuffing’ flavor.

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Pixlee

APRIL 28, 2021

Across platforms, consumers are faced with direct ads that promise the best product and service. Now, consider it’s your friends telling you about a product. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing.

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Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? This is helpful for brands with in-person retail locations or selling area-specific products. Designing a Summer-Specific Influencer Campaign. The post The Marketer’s Guide to Summer Influencer Campaigns appeared first on The Pixlee Blog.

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Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? pantee_uk We launched a business in lockdown! Pantee didn’t stop there.

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Social Media Today

FEBRUARY 13, 2019

Looking for last minute ideas for Valentine's Day campaigns? Even if you don't sell a product that lends itself to romance, there are still opportunities to tap into the spirit of the event.

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The Social Media Hat

FEBRUARY 18, 2019

What if, during your next launch or sale campaign, instead of trying to drive your followers off their favorite platforms, you brought the products right to them, and their wallets.

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Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning. Me: It IS a great pic!

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Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

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The Realtime Report

DECEMBER 20, 2021

for SEO Campaigns. If you are looking for a way to increase your local web traffic in Dallas , then you have probably heard about the Google 3 Pack with respect to local SEO campaigns. This is the Google 3 Pack, and you want to land there as a part of your local SEO campaign. Landing in the Google 3 Pack.

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