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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’.

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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. This could help assure that anyone who sees your ads will at least be in your target group (even if limiting expansion might increase costs). This can especially be an issue if your customer is only a specific gender or age group.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

When an exclusion is required, you should exclude that group in as many ways as possible. They consider it a “true prospecting” campaign and only go after completely new customers. Your inputs are only suggestions and people well beyond this group will see your ads. But Advantage+ Shopping Campaigns go even further.

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Should You Create Ad Sales Funnels?

Jon Loomer

There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. They help tell the full story of my campaign’s performance. They are interesting.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Conduct focus groups to help you develop content and review content once it’s created.

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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

Utilizing insights to develop targeted campaigns. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences. Examples of data to collect for Marketing.