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| Page 1 of 3 | Previous | Next | TRADESMEN INSIGHTS JANUARY 25, 2011 Overview of the Construction Market We recently completed a market overview on the construction industry. Also included are associations, buying groups, trade shows/meetings, industry trends and media publications. To sign up to receive a copy of the Construction Market Overview, click here. Marketing Tools Marketing Trends Social Marketing Traditional Marketing construction market industry trends white paper white paper construction industrySonnhalter is deeply involved with the professional tradesmen. Highlights include interviews with editors of top trade publications. | SPIN SUCKS NOVEMBER 22, 2011  Coghlan Consulting Group Run By Morons You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clien ts. His bio stated he had a degree in construction services from Westminster College in Salt Lake City. Communication Ethics coghlan consulting group fake news sites moron PR firm news hawksOh this is good! Take Mike Adams. | | | | | |
| SPIN SUCKS FEBRUARY 16, 2011  Your Bad Mood Is As Contagious As the Common Cold There is a new study from the University of Michigan called the “ Collective Construction of Work Group Moods ,&# that studies exactly that – how moods and emotions affect culture and morale. Leadership entrepreneur bad mood collective construction of work group moods common cold cross-country skiing good mood jeff lipschulz university of michiganOne woman. | PAUL GILLIN OCTOBER 11, 2012 15 Tips for Getting the Most From LinkedIn Groups I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. When you contribute something interesting to the group, people will want to find out more about you. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link. Here are 15 of my favorite tips. Ask Questions. link]. | TRADESMEN INSIGHTS AUGUST 7, 2012 Buying Groups: What Is Their Role Moving Forward? No matter what markets you serve – Industrial, Construction, Electrical, Plumbing or HVAC, they all have several options regarding joining Buying Groups. Several years ago you couldn’t go to a manufacturing/distributor function where Buying Groups weren’t a big topic of discussion. Marketing Trends Uncategorized buying groups construction buying groups distributor and manufacturers roles in buying groups industrial buying groups role of buying groupsToday, it seems they are not brought up very much. | JACOB MORGAN OCTOBER 12, 2010  Chess Media Group and Metz Consulting Announce Services Partnership! In what is perhaps the biggest and most exciting piece of news about Chess Media Group to date – Connie and I are very excited to announce that we have joined forces with Metz Consulting to form a services partnership. Chess Media Group and Metz will jointly share clients that wish to have both teams present; we will also be sharing resources. Here is the full press release. | | | | | | | |
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THE RELATIONSHIP ECONOMY | SATURDAY, JANUARY 22, 2011  The New Value Movement
The New Value Movement: From yesterday’s pos t: I have encountered hundreds of people developing social currencies with increasingly creative and constructive methods because their community is important to them. However, during the transition, individual people or groups will hold the power to both stabilize and destabilize. I believe that it is important to make a distinction between New Currency and New Value. The potential for confusion is high but the implications of getting this wrong could be catastrophic. The Storage and Exchange of Value. Clear and Present dAnger. MORE >> -
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 19, 2012 What Are Your Thoughts on Buying Groups and Trade Associations?
I know there’s been lots of discussions on the pros and cons of buying groups over the years, and I’m not here to try to sway you one way or the other. recently came back from STAFDA, which for those who don’t know, is an association of construction distributors and the manufacturers that sell into that market. What struck me at the trade show part of the event was it was obvious which manufacturers didn’t belong to a group. Associations/buying groups may want to look at their model as things have changed over the past several years. MORE >> -
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 4, 2010  Podcast: How Green Technology is Affecting the Plumbing Industry
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Podcast: How Green Technology is Affecting the Plumbing Industry I had the good fortune to catch up with Bob Miodonski, group publisher of Plumbing & Mechanical, PM Engineer and Supply House Times magazines. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. You can hear the entire interview here. MORE >> -
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 23, 2010  Online Video Marketing: A Great Way to Educate Professional Tradesmen
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Online Video Marketing: A Great Way to Educate Professional Tradesmen Sometimes you’re better off using video to get your point across. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. MORE >> - Personal Learning Environments - JITT
This page and other PLE pages in this wiki (see below) have been constructed and are maintained by Mark van Harmelen. Our Google Group. Personal Learning Environments. From JITT. Feedback and suggestions for additions are most welcome. Contact Mark as mark -a-t- cs. Linking : This page and most others will stay at their current URL, the 2007 page may end up moving if it becomes very long. Personal Learning Environments are systems that help learners take control of and manage their own learning. This includes providing support for learners to. and thereby achieve learning goals. MORE >> -
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