Coghlan Consulting Group Run By Morons
NOVEMBER 22, 2011
You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clien ts. His bio stated he had a degree in construction services from Westminster College in Salt Lake City. Communication Ethics coghlan consulting group fake news sites moron PR firm news hawksOh this is good! Take Mike Adams.
Your Bad Mood Is As Contagious As the Common Cold
FEBRUARY 16, 2011
There is a new study from the University of Michigan called the “ Collective Construction of Work Group Moods , that studies exactly that – how moods and emotions affect culture and morale. Leadership entrepreneur bad mood collective construction of work group moods common cold cross-country skiing good mood jeff lipschulz university of michiganOne woman.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From @Starbucks to @Samsung Mobile and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. For example, there is the main @LEGO_Group account. — LEGO (@LEGO_Group) May 7, 2016. — LEGO (@LEGO_Group) April 24, 2016. YouTube and online video marketing. Yay Leo!
Survey: Blogging within the architecture, design and construction.
APRIL 21, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey: Blogging within the architecture, design and construction industries 21/04/2010 tags: blogging by Annalisa Morgan In January of this year, we conducted a survey on the use of blogging amongst professionals in the architecture, construction and design industries. Why did you launch the blog?
The 6 Ways to Organize a Content Team
Convince & Convert
JANUARY 5, 2016
According to the survey, content teams are organized in one of these constructs: 1. Content production is part of a larger group like advertising, PR, marketing, and has little or no personnel dedicated fully to digital content. 3. You know you need content – and probably more this year than ever before. According to our friends at RunDown there are 6 ways to do it. Department.
A Look Into Why People Share on Social Media
Ignite Social Media
JULY 13, 2016
Social media is an environment that doesn’t follow the same social constructs of the physical world. Humans are social animals and the need to belong with groups is innate. We want to be a part of something greater than ourselves, whether it be a church, a sports team, or even just a group of friends. The content we decide to share is varied and frequent. No and no. Loneliness.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Whether it’s Facebook Groups, Twitter Chats, Google+ Communities or LinkedIn Groups, there are plenty of opportunities for you connect with like-minded people and companies within your niche. Try starting with Facebook groups or Twitter Chats because they tend to be the most active. Some ideas for groups you could start are: A local small business group for your city.
Buyer Personas: The Keys to Content Marketing
FEBRUARY 8, 2014
Formulating this user information helps you look at your target customers as individuals rather than members of a large nondescript group. buyer persona provides the information and context you need in order to make objective decisions about how to construct your marketing messages. But first, you need to understand your customers. Do they live in suburbs or in the city?
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all. Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. You Like It Because You Think It’s Free. You are a spammer. 2.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
To achieve our Mission, we make services available through our website, mobile applications, and developer platform, to help you, your connections, and millions of other professionals meet, exchange ideas, learn, make deals, find opportunities or employees, work, and make decisions in a network of trusted relationships and groups. Working for any publicly-traded is a unique experience.
A Key to Building a Sustainable Online Personal Brand
APRIL 9, 2013
As I read through the list of Micro Mavens that Trevor identified it struck me that he’s actually put together a group of people who have a number of very common traits (many of which he outlines in the book). The Power of Being Constructive. The books and blogs that they’ve written have been positive and full of constructive advice. Destructive Personal Branding.
Connecting 2 the World: Lessons Learned in Working with International Virtual Groups
Buzz Marketing for Technology
JULY 28, 2008
Lessons Learned in Working with International Virtual Groups. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment. If one system or process does not work, groups should be flexible enough to change it so it does work. problems with the group (dynamics)? Dont be insulted about ANY questions that might be posed to you and dont assume that any question is dumb as long as the intent is to make the group work more efficiently. Group communication and the wiki. Posts.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Realizing that these models also power Twitter’s suite of advertising products, it has never been easier for brands to understand target audiences and create content that resonates with each group. Then dive a layer deeper by constructing a segment made up of users that have engaged (clicked, liked, retweeted, etc.) Return insights in real-time. Protect user privacy.
Fear of Feedback Needs a New Perspective
JUNE 30, 2015
For those of us with fear of feedback, confrontation, or controversy (yep, that group includes me), it seems like a dream come true. You would lose constructive feedback and suggestions that could enhance your offerings. Constructive Conversation and Contribution. Give thoughtful, respectful responses and contribute constructively to the dialogue they’ve started.
Social Business Failure Is a Choice: Speaking a Common Language
FEBRUARY 3, 2013
third segment of definitions looks at management styles and processes, the creation of different approaches to processes within the enterprise and its ecosystem, new business models, changing ways of working, constructing agile teams and forming decisions beyond traditional and slow management structures. We are warned. There is a problem with that prediction and the perception it creates.
Non-Profits Use Vine for Good
AUGUST 28, 2013
Unicef turned construction paper and a diverse group into a viral add for its event. Guest post written for SocialFish by Jason Stone. ———— With user attention spans shrinking, a new app from Twitter hopes to capture viewers attention in the blink of an eye. Vine prompts users to record and share six-second videos that loop over and over much like a gif.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. Looking forward to hill visits tomorrow with this amazing group of advocates! Using social media to market your company is an undoubtedly wise decision. To engage with them, you need better calls to actions. The Casual “Liker” —.
Women Entrepreneurs and Business Owners Have Social Network
APRIL 23, 2012
Meridith (co-founder Meridith Dennes ) and I wanted to create a safe, positive, constructive forum for women to discuss and fully develop their ideas before having to defend them.” . Having spent some time on the social network (I am, after all, a woman entrepreneur), I’d describe it as LinkedIn Groups on steroids. LinkedIn doesn’t allow you to do that without joining a myriad of groups and digging through all of its members. This blog post is for all of the women Spin Sucks community. Sorry, guys. recommend joining the site.
Who Will Become the Tesla or AirBnB of the Home Category?
Social Media Strategery
SEPTEMBER 3, 2015
What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people? Miscellaneous airbnb brunner building supply construction Hardware HBS HBSDealer home sharing economy tesla uberThis post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. .
The 2015 Grateful Challenge
NOVEMBER 24, 2015
Making bread in my self-constructed steam oven. Working with my coaching group (one of my favorite meetings of the entire week). The private Facebook group we created for the course students (which is way more fun than any other work). By Gini Dietrich. have just now decided that we will not run blog posts tomorrow. The Grateful Challenge. So here goes! Kelly Dietrich. Tulips.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”). So what makes Google+ special? You can!
Realignment #5: From Products to Solutions
NOVEMBER 3, 2015
Amazon transformed the industry, yet CEMEX, a construction materials company in Mexico, improved customer experience by simply going beyond the sale itself to construct state-of-the-art bags that facilitated the transportation of purchased materials. Based on the new book: The Demand Perspective: Leading From the Outside In. It paid off. Visits and sales greatly increased.
How Pinterest and Google Plus Can Work for B2B Social Media
Convince & Convert
DECEMBER 5, 2014
Similarly, Rob runs two MarketingProfs LinkedIn groups: one exclusively for MarketingProfs Pro members, and one that’s open to anyone who wants to join. After Twitter, LinkedIn is the biggest generator of traffic for the MarketingProfs site, and Rob credits the constructive dialogue in the Pro group with a lot of the retention of Pro customers. robzie_ Tweet This.
How to Reap the Revenue Rewards of Smarketing
Convince & Convert
MARCH 8, 2016
Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. And really, the whole construct doesn’t make a lot of sense. Research from The Aberdeen Group found: Aligned sales and marketing teams produce 400% higher annual growth than teams that are unaligned.
Why Every Markerter in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up
JUNE 21, 2016
However, instead of focusing on the spacing between individual letters (kerning), tracking measures space between groups of letters. grid is constructed from evenly divided columns and rows. When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. There are tools like Pablo and Canva that make this design work achievable (and beautiful).
5 Myths About Copywriters You Believe
NOVEMBER 10, 2014
First and foremost, we’re a group of dedicated, hard-working professionals. If you’ve encountered a copywriter in the past who was defensive when given constructive criticism, I’m sorry. Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a $118 billion industry , and it’s growing each year. Copywriters Just Write.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
It’s in our nature to collect these highly negative outliers and then construct generalizations that hurt entire industries. He sits on the board for IIT’s School of Applied Technology, and has been known to pick a fiddle tune or two with a local old-time instrumental group. Today’s guest post is written by Glenn Ferrell. You get the picture. Of course PR has a perception issue.
#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More
Social Media Network Marketing
MAY 14, 2015
To get honest and constructive feedback from professional posters and their audiences. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. Join The Facebook Group Specially For OnLine Earning Resources Click Here: https://www.facebook.com/ groups/ AboutOnlineEarningAndLifestyle / 7. Audio Transcription Speech To Text Service Professional Transcriptionists And Editors at: https://speechtotextservice. It does not matter who and what you do. BookMark these.
4 Free Tools to Measure Your Instagram Success
MARCH 26, 2013
know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. My photographer ( Andi Grant ) and wedding planner ( Jamie Howell ) post fun photos of their office construction, clients, DIY projects, and their everyday life. You can even manage contests using this tool! 3.
Putting the “We” in Community
FEBRUARY 26, 2016
Case in point: last evening. I’d been feeling a bit “off,” but it was time for the Virtuoso group call (my Social PR Virtuoso Master Course is closed right now but you can sign up to stay in the loop as to when I’ll re-offer it). In the social space, there’s a lot of talk about “community.” We think that’s a really cute idea. What do you think?
Helping Members and their Communities Succeed: the Future of What We Now Know as Membership
MARCH 28, 2012
The group has no public website and no interest in growing too large. When you buy your car or software product are instantaneously presented with opportunities to join user groups; subscribe to technical support services, participate in forums, etc. We all have had these moments. Members were accepted by invitation only. And this is a good thing as far as I am concerned.
Gamification: Much Less Scary Than What’s Under the Bed
MAY 28, 2012
As more groups compete for your members’ time and attention, offering something that others are not is essential to standing out. Content is a good start; constructing a creative user experience is a good finish. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Pew is not the only one watching gamification. What is that frequency?
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
User Groups: Salesforce sponsors several hundred user groups across the USA. 56,689 posts (user to user, user to group, and user to session. 860 groups were created by community members. The average number of members in each group was 255! Read Part 1 here. Disclaimer: I work NimbleUser, which is a consulting partner for Salesforce.com. Productive? Awesome?
How to Develop Meaningful PR Measurement
MARCH 11, 2015
Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). “If you can’t measure it, you can’t manage it.” Peter Drucker. What specifically do I do? measurepr.
33 Ways Your Social Media Plan Will Make You More Successful
Convince & Convert
FEBRUARY 10, 2015
For every hour you spend creating content, spend at least 15 minutes sharing that content. — @njellering ( Tweet This ) Share What You Already Know Will Be Successful The New York Times Customer Insight Group provides some really interesting stats on why people share content—and CoSchedule just analyzed the psychology of sharing. For Your Audience A lot of LinkedIn Groups are huge.
Beyond The Ink Smudge To Digital Relevancy
Diva Marketing Blog
JULY 17, 2014
Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. We looked at social through the lens of the brand, journalists and advertisers. I led the group through an exercise that I called “What is different?” We looked at four media websites: newspaper, TV, radio and online publisher. Except . Except .
Where Big Ideas Come From
MAY 16, 2012
It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. Backtrack again to when I was involved in urban development; we were busy trying to put up creative construction walls that talked all about the project and the company. Today’s guest post is written by Lisa Gerber. Candy is an artist and an urban planner.