Buzz Marketing for Technology
SEPTEMBER 22, 2008
Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)
Buzz Marketing for Technology
MAY 16, 2012
Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Take for instance the example of TV.
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Buzz Marketing for Technology
FEBRUARY 25, 2009
It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. So try to map your tactics more to the buying cycle when you deploy them.
Buzz Marketing for Technology
JULY 28, 2010
Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year.
Buzz Marketing for Technology
FEBRUARY 9, 2010
Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.
Buzz Marketing for Technology
JULY 20, 2009
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Increasing Social Capital will become more important than ever to you and your web experience. Tags: Social Networking Facebook.
Buzz Marketing for Technology
AUGUST 4, 2009
Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?
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