Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape.

Data 182

Data Nielsen Buy Loyalty 182

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. We know that people talk to others about products, brands and services. with others. It’s a basic human need.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

Tools 210

Tools Marketing Nielsen Social CRM 210

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Who makes up the World Pride Audience? Who makes up the World Pride Audience?

Nielsen 112

Nielsen Overview Sports Influencer 112

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. With email being such an effective method of conversion, top bloggers make sure they don’t leave any stone unturned in order to get visitors’ emails. They use multiple opt-in boxes.

Blogger 53

Blogger Conversation Nielsen Study 53

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities?

Questions 252

Questions Company Nielsen Disqus 252

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. Now the fun begins!

Hashtag 138

Hashtag Influencer Trends Industry 138

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Hootsuite

MARCH 3, 2022

For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. We’re only going to focus on genuine engagement here, so you won’t find any info on buying likes or joining engagement pods (although here’s how that worked out for us on Instagram ).

Engagement 100

Engagement Tips Metrics Remix 100

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Influencer 111

Influencer Social Media How To SEO 111

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. they are of course correct. Guess what?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. Now the fun begins!

Hashtag 60

Hashtag Influencer Trends Industry 60

Buffer Social

MAY 8, 2019

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. But is it a credible marketing strategy? 30-minutes. Miss today's show?

Blogger 40

Blogger Marketing Nielsen Press Release 40

Buffer Social

OCTOBER 4, 2016

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve. higher than Nielsen’s norms for online advertising.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. For more details on Instagram demographics, check out our Instagram marketing guide. Facebook’s Marketing API. Here are the general steps: Choose a marketing objective. Facebook Ads Manager.

Instagram 111

Instagram Advertising URL FAQ 111

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 Most suitable for those operating in B2C markets. per click).

Advertising 40

Advertising Facebook URL Campaign 40

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Brand Amplification. So how do you get your message across?

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. GREAT INFO! Sharing this with my readers, very well laid out!

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. And much more.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Visual content supports every stage of the buying process. In short, B2B brands need to be there.

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

APRIL 22, 2010

But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. In either event, your job in this circumstance is to create conversation. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Disclaimer – these are my opinions formed by my conversations with these firms). In addition you can buy monthly reports that add quantitative analysis using their analysts.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book?

Social CRM 145

Social CRM Twitter B2B CoTweet 145