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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

Here’s the full video, but if you’d prefer to read a summary of what I took away from the conversation instead, that continues after the video. Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut.

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Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Buffer Social

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. SocialChat lets your customers start conversations with you on your website, and continue them privately, right where they feel comfortable, via Messenger and Twitter DMs.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds? TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics. upturn across the brand’s whole product portfolio.

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Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape.

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How to Use Social Proof to Boost Conversions

Sprout Social

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. higher conversion rate on products with reviews compared to those without them.

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3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

Geofencing your filters to a specific area is a useful tool, allowing you to limit your ad spend to users who are more likely to buy. Snapchat third-party targeting allows you to reach Snapchatters based on buying or viewing behavior. You’ll also be able to optimize for specific conversion events and re-target audiences.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.