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Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Exclusive styles to welcome the Year of the Ox.

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Are You Skilling the First Step of Your Daily Social Networking.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. « Saying It Socia… [.] link] [link] [.]

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Fast Retailing.

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The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108
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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support. who message businesses say being able to do so improves their confidence in the brand. Fortunately, chatbots don’t need to sleep (or eat lunch).

Facebook 145
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Cyber Monday Is Here!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. What is Cyber Monday ?

Retail 100
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. TL;DR: Social media guidelines include things like tips, tools, and best practices.