Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Kikolani

MARCH 22, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Aaron Wall, Brendan Soucie, Dev Basu, Geoff Kenyon, Marcela De Vivo, Tamar Weinberg, and more. Be sure to catch the weekly roundups by subscribing to Kikolani’s full feed via RSS or email.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. Your Facebook Fan page will have 0 fans. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Thankfully, now I am.)

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. Although there was a Facebook group, people wanted and needed something more professional to attempt to effectuate change. Finally, having 700 friends on Facebook meant something! This is a guest post from Barry Mueller. This was easy. It’s more than just basketball.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. This is a guest post by Vanessa Van Petten.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Current social networks in the growth stage are Twitter and Facebook.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? But it’s rare to see such fan love on Facebook and Twitter. Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

How are they able to build quality relationships and a large following for their brand with seemingly little effort? For some it is Twitter and Facebook. For me personally, my two favorite parties are Twitter and Facebook. Dan Schawbel from Personal Branding Blog is great at this. For Dan it is personal branding.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# To Facebook or Not to Facebook? As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. This is a guest post by Angela Denby.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. You couldn’t join Facebook unless you had a college email address on a particular school’s domain, much to their prospective advertisers’ chagrin.

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates. Like this post?

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. The New Model: How Google+ “Gets” Content is a post written by Tamar Weinberg. ]. This is a guest post by Joel Harrison. Google+ will also introduce vanity URLs soon.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

JANUARY 12, 2011

There are a number of channels (Facebook, Twitter, forums, etc.) Out of curiosity, given EA’s vast reach, how many community managers manage the Electronic Arts various brands and products? I subscribe to a number of feeds and newsletters as well. Some people send out insights and I also look to Facebook for our pages.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Most people don’t just want to talk to a brand image. Facebook.com — Create a social media storefront on your company’s Facebook page using tools like Storefront Social or the Payvment E-commerce Storefront app. How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ].

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

MARCH 20, 2012

Is your brand and site optimized? How to do that varies by industry, but this probably means you should have a developed email marketing program, an active Facebook page, and a phone number with great customer support people answering it. Or are you into them already? Meet Sally. Can you iterate creative? Don’t get to this position.

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ]. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Ongoing SMM Activities. SMM Support Options.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Also, the groups on Linkedin are not like your average Facebook group. It works kind of like Facebook in that you can see what’s going on with your connections. Add Your Personality. Your Signature.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Let me port my RSS feed to it and be done with it!&#

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

APRIL 17, 2012

Are you trying to build awareness of your brand? It may mean setting up a Facebook page that viewers can ‘like’. How to Create a Video Marketing Strategy for Your Business is a post written by Tamar Weinberg. ]. Maybe you want visitors to stay on your website for longer and reduce your bounce rate? Be creative. Like this post?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Facebook Ads: Will They Work for You? Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Bare Feet Studios

JULY 8, 2009

How far will you go and what damage does your brand risk? Tamar’s post on the Zicam controversy addresses these questions. Brand Jacking – This is when an unauthorized person or persons pose as a someone or something they are not. I hope you have set up Google Alerts for your brand! Bad news all around.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Customer interaction allows you to build relationships, and gives you the ability to develop brand advocates through offering incentives, promotional codes, and sneak peeks at the latest products or services you have going out. Whenever you receive a negative comment, post, tweet or Facebook post, handle it with speed and concern.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook Pages do not allow background images like Twitter, Myspace, and other services. This applies to Pages as well.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met. You can’t do everything at once.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 26, 2010

Brief Overview of StumbleUpon Since everyone is mostly raving about Twitter and Facebook as of late, I’m going to briefly define StumbleUpon and explain how it works. Reply Mike Wilton January 26, 2010 at 12:16 pm Great post Tamar. Reply Mark - Niche Store Builder January 26, 2010 at 10:09 am Great list of guidelines!

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all. Here’s what you can do to grow that brand even farther — and to make people feel great about you: Engage Your Followers. These actions were posted to the wearers’ Facebook walls.

Airlines 196

Airlines Brands Social Media News 196

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

They have to do something to differentiate themselves from the larger brands. To keep consumers engaged, aware of their product, and demanding more, small CPG brands have incorporated text-driven calls-to-action and QR codes on packaging. Couponing Goes Digital. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

APRIL 3, 2012

While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Although some communications professionals may think that triple bottom line social means using Facebook, Twitter, AND LinkedIn, we’re going to take a little bit more of a philosophical approach than that.

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

MAY 22, 2012

Check out the top pages of social media and viral video sites such as eBaumsworld.com , Reddit.com , StumbleUpon.com , LiveLeak.com , 9gag.com , 4chan.org , ICanHasCheezeburger.com , and Facebook. In the end, you’ll be sure to generate some laughs and hopefully a brand new and growing crowd of customers. Marketing with Memes.

Meme 176

Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

MAY 19, 2011

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% An earlier case I highlighted featured another big brand who wanted to seize the day in social, but did it without the recognition that there’s a person on the other end.

Engagement 221

Engagement Telecommunications Domain Name Issues 221

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could simply opt out of Facebook messages and notifications about new followers on Quora. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive FTW.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279