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The Carrot and Stick of Social Media Disclosure

Convince & Convert

Did you cringe just a bit when you saw the word disclosure in the title? By making the same transparent disclosures that can keep you on the good side of the FTC, FDA, FINRA, SEC and rest of the alphabet soup of agencies whose guidelines you can no longer ignore. Well, relax. How can you do this? The 3 Types of Disclosers.

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Disclosure. This Is A Disclosure.

Twist Image

This is the day and age of disclosure. Social media brought forth a whole new level of transparency for brands and the people who create content. You don't have to look far to see how important clear disclosure and transparency is. Still, can disclosures be pushed too far? disclosure. One must disclose.

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Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Recently there has been more and more news about the FTC calling out brand partnerships that don’t meet their guidelines, most talked about was the letters sent to Instagram influencers.

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2022 Social Media Predictions

Ignite Social Media

Facebook has been the focus of too many headlines to count, from the iOS updates to the Facebook Files to the Meta rebrand. The Facebook Pixel Is Abandoned by Marketers. We’ve already begun implementing the Conversions API (CAPI) with Facebook and have shared several tips based on our experiences.

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Everything You Should Know About Facebook’s Brand Collabs Manager

Hootsuite

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Be set to Public.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

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