37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. Start using some of them to take your Facebook page to the next level! FanAppz.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Vine for Brand Marketing
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Big difference.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. So what is Facebook video anyway? And what about Facebook Live?
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
For years, people have been asking for a dislike button on Facebook. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Facebook, in general, has always tried to keep it’s user experience positive. So what could a dislike button mean for brands? Community Management FacebookNot sure how?
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.
Why Facebook Is Still the Hottest Social Network for Brands
APRIL 11, 2016
Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. Facebook Social Media MarketingThat’s the conclusion from this Statista chart. minutes.”
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events?
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? Facebook. By creating local pages, handles and profiles, you can increase your brand’s international reach and engagement.
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 and $0.65 on the brands we manage. But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.”
The Importance of Brand Recommendations in Your Marketing Strategy
SEPTEMBER 1, 2013
Knowing why and how consumers use recommendations will help you create more effective marketing programs. They trust their friends and family the most when looking for brand recommendations. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. According to a U.K.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Facebook Private Messaging for Brands
DECEMBER 21, 2011
Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands? It can also entail longer time and more resources by brands on Facebook.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. Image via BigStockPhoto.com.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? more effective social marketing by brands.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Having said this, many brands have already tried to embrace the change by posting associated content. Value for Marketers. In Need of Wow’s.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook is no different. Post spam. Remove the drama.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Brands still don’t seem to fully understand how to create engagement / NOT one-way dialogue. Probably not.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand . This has put an emphasis on the importance of quality content within digital marketing.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
Add a Branded Content Tag to Verified Facebook Page Posts
JUNE 23, 2016
Facebook recently made updates to their Branded Content Policy , which requires verified Pages to apply a Branded Content Tag to posts featuring a third party product, brand or sponsor. Today, we’re pleased to announce that applying a Branded Content Tag to posts is now available when publishing to verified Facebook Pages from Sprout’s Compose window.
Facebook Timeline for Brands: Curation and Palpitation
MARCH 8, 2012
Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. facebook social media
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. It doesn’t need to address your entire customer database or Facebook fans at once.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.
Is Facebook’s Purchase of Face.com Relevant to Brands?
JUNE 21, 2012
Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? Facebook marketing prospects? you might ask. link].
How Brands Use Vine
MAY 16, 2013
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. How To Make An Outstanding Cover Photo Following The New Facebook Rules.
64 Inspiring Facebook Marketing Techniques [infographic]
SEPTEMBER 16, 2011
Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
How To Use Facebook For Marketing
MAY 3, 2011
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use for instance Facebook to crowdsource your next product idea. Engage your fans.
How your brand can win the 2015 Super Bowl
Saying It Social
JANUARY 27, 2015
In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game!
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed. Could this benefit brand content on Facebook? What do you think?
Facebook Made The Right Move. Regardless Of What Marketers Think.
MAY 21, 2016
Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. On one hand, it was great for brands and the Grand Prix race for millions of likes. Brands - who could publish, post and reach everyone they were connected to - did so with reckless abandon. It was all about quantity over quality, and the Facebook users were feeling it. Facebook wins. .
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Then I read, “ The Bedtime Test of Content Marketing and PR ” by Christopher Penn and I laughed out loud again. In Spin Sucks , I talk about how important it is to think about your brand storytelling like you would a novel. ” You don’t say?
Video Ads, Facebook, and Marketing
Small Business Mavericks
NOVEMBER 28, 2014
By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. Where Is Facebook Going With This?