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37 of the Best Facebook Page Apps for Brand Marketing


One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. Start using some of them to take your Facebook page to the next level! FanAppz.

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Vine for Brand Marketing


Since Twitter launched  Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?

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What Can We Learn From the Top 30 Brands on Facebook? (Report)

SocialTimes Facebook

Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. report from social media analytics and bookmarking platform Quintly  examined the 30 biggest brands on Facebook for a look at current trends. On average, these Facebook pages grew by 450,000 new fans and show no signs of slowing.

Why Facebook Is Still the Hottest Social Network for Brands


Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. Facebook Social Media MarketingThat’s the conclusion from this Statista chart. minutes.”

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content  in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor.

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The Importance of Brand Recommendations in Your Marketing Strategy


Knowing why and how consumers use recommendations will help you create more effective marketing programs. They trust their friends and family the most when looking for brand recommendations. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. According to a U.K.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Big difference.

The Importance of Localized Branded Content on Social Media


The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? Facebook. By creating local pages, handles and profiles, you can increase your brand’s international reach and engagement.

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Facebook Private Messaging for Brands


Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands? It can also entail longer time and more resources by brands on Facebook.

How Brands Should Prepare For Facebook’s Dislike Button


For years, people have been asking for a dislike button on Facebook. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Facebook, in general, has always tried to keep it’s user experience positive. So what could a dislike button mean for brands? Community Management FacebookNot sure how?

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 and $0.65 on the brands we manage. But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.”

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. So what is Facebook video anyway? And what about Facebook Live?

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12 Secret Facebook Features Every Marketer Should Use


Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed:  Click   and select Save. Go to Facebook ads manager.

7 Facebook Marketing Case Studies


Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.

A Look at How Three Brands Are Driving Social Engagement

Spin Sucks

Did you know Facebook is capturing over 90 percent of all social media shares? The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. Image via

Put Content Marketing at the Heart of Your Brand Strategy


With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand                     . This has put an emphasis on the importance of quality content within digital marketing.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events?

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? more effective social marketing by brands.

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.

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4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

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Facebook Offers Brands a Revamped Offers Experience

SocialTimes Facebook

Facebook Tuesday announced several new features for its Offers  ad units and page posts. Facebook offered more details on the improvements to Offers in a Facebook for Business post : Facebook Offers makes it easy for advertisers to share their discounts and promotions where people are—on their mobile devices. Readers: What do you think of the changes to Facebook Offers?

Facebook Beefing Up Canvas

SocialTimes Facebook

Facebook announced a host of changes and upcoming new features for its Canvas  ads, starting with new “brand-oriented marketing objectives.”. The social network said in a Facebook for Business post  that Canvas was initially available only for website clicks and website conversions, and it has now been expanded to further objectives including brand awareness and video views.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.

Facebook Updates Branded Content Policy to Include Verified Profiles

SocialTimes Facebook

Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016 , which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting branded content and tagging the associated marketers in their posts. ” Marketers will also be able to share and boost the posts they’re tagged in.

Branded Content: 6 Things To Remember before Publishing


Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. It doesn’t need to address your entire customer database or Facebook fans at once.

6 Facebook Features Marketers Overlook

Sprout Social

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. And if you’re new, you might be overwhelmed by all of Facebook’s moving parts—and there are a lot of them.

The Missed Opportunity: How Brands Are Missing Out on Facebook

Jon Loomer

By now you know about how powerful Facebook can be for brands. Billion people on Facebook now. That doesn’t mean that success on Facebook comes easily now. Instead, it can work the other way: The noise and the competition can make it more difficult for brands. Brands are still doing Facebook wrong. What Brands Are Doing Wrong. They sell.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. Earlier this month, Facebook took their newfound interest in fostering hyper-engaging content to a new, and arguably even more revolutionary, level. Facebook 360 Video v. Facebook 360 Photos. the frames).

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The  usual suspects  have already released their pieces on how to prepare for Facebook Timelines. My We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. facebook social media

Interpreting Facebook Page Insights: Reach vs. Engagement


Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone.  It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.

Facebook’s New Timeline Could be a Boon for Brand Marketing


Facebook rolled out Timeline this week, and brands are eager to take advantage of the new feature. If you aren’t familiar with Timeline, it’s the revamped version of the Facebook Profile. … If you think about it, brand timelines could really change the landscape of what social media marketing looks like.”

The Performance of 100 Icon Brands on Facebook [report]


Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Brands still don’t seem to fully understand how to create engagement / NOT one-way dialogue. Probably not.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook is no different. Post spam. Remove the drama.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media. However, I believe one-on-one interactions between brands and users aren’t always given the recognition they deserve.

Video Ads, Facebook, and Marketing

Small Business Mavericks

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. Where Is Facebook Going With This?

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