Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.

Campaign 77

Campaign UGC Marketing Authentication 77

Ignite Social Media

MARCH 19, 2018

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On the other hand, it allows for negative feedback and backlash to take over your brand or put you in the spotlight in a bad way.

Comments 122

Comments Social Media Tips Authentication 122

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. Glossier has built their entire model on succeeding through community-driven product development. Community Building. Focus on Content. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. With this competitive intelligence in tow, Leadtail and their client started brainstorming strategies to forge their own partnerships to drive brand reach and community engagement. React in real time.

Social Media 114

Social Media Sentiment Survey Marketing 114

Sprout Social

APRIL 29, 2021

The insights they capture should inform our campaigns, our content and our marketing plans overall. We can’t limit ourselves to solely listening to what our audience says about our brand. We must also listen to what they’re saying about their own lives and experiences outside the brand. The keys to unlocking the power of social.

Marketing 138

Marketing Social Media Management Team Campaign 138

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. A large proportion of marketers are still manually identifying relevant influencers for their clients and brands, negatively influencing their ROI.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. What do they like?

Authentication 102

Authentication Analysis Sentiment Tumblr 102

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

How To 114

How To Survey Content management systems Patterns 114

Hootsuite

MAY 2, 2023

How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Don’t worry: your personal account will be separate from your business page, so your personal information will remain private while you act as the admin for your business page. Select the Create Page button.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Buzzlogix

JUNE 27, 2017

Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. People use social media to interact with their friends and favorite brands. For example, when people complain about a similar product, you can use that information to improve yours.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Dial into a conference call. Start the workday. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

Kikolani

JUNE 27, 2013

Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Ignite Social Media

SEPTEMBER 19, 2016

The primary benefits are being able to focus on specific information and target questions to specific audiences. It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management. It’s a focus group with the ultimate product road test.

Products 60

Products How To Survey Focus Group 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

agora pulse

APRIL 17, 2018

Facebook groups are places where people come together to discuss an interest or specific topic. Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. My audience is interested in blogging, so my Facebook group focuses on blogging for small business.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

Facebook groups are places where people come together to discuss an interest or specific topic. Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. My audience is interested in blogging, so my Facebook group focuses on blogging for small business.

Groups 74

Groups Groups Facebook Small Business 74

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 122

Reputation Brands How To Review 122

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? To develop relevant interactions the brand and the customer set would require time. While it would be great to have a huge Fan base it is necessary that the topics we communicate is relevant to them and enhancing our brand image.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty.

Social Media 62

Social Media Social CRM Reputation Widget 62

The Marketing Blog

OCTOBER 10, 2008

BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Yeah we are talking about BarCamp !

Startup 109

Startup Web 2.0 SMS Proposal 109

Writtent Blog

JULY 17, 2013

To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights.

Sample 99

Sample Samples Research Company 99

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. By the end, you won’t just be another brand. You’ll be the brand that everyone feels was made just for them. You’re not alone.

Campaign 134

Campaign Marketing Authentication Loyalty 134

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Ignite Social Media

APRIL 7, 2021

Insights such as: A brand Facebook post, on average, reaches about 2.2% of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly.

Organization 187

Organization Social Media Content Analysis 187

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Community Management: Credit: Mick Russell. Check out out Pamelas example at Big Brand Webinars.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. With these metrics, you can compare your performance to your past data, industry averages and competitors to make sure your brand stays on track.

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. This creates more opportunities for brands to create deeper customer connections and build product loyalty.

Loyalty 121

Loyalty Retail Data Strategy 121