Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. The key here is consistency.

Communities 54

Communities Brands Badge Focus Group 54

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Leverage this highly engaged focus group for feedback. Start the workday.

Survey 123

Survey How To Education Hotels 123

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. There is a massive amount of social media data available today, and businesses are eager to tap into it.

Social Media 78

Social Media Sentiment Metrics Data 78

Ignite Social Media

APRIL 30, 2020

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. He talked extensively about how they’re helping to deliver authoritative information and limiting the spread of misinformation. Source: Facebook. Video Rooms. Source: Facebook. Live Video. Source: Facebook.

Facebook 141

Facebook Video Small Business Applications 141

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Carve Out Your Niche of Expertise.

B2B 69

B2B Brands Tips Notification 69

Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand.

Marketing 62

Marketing Survey Skills How To 62

Koka Sexton

DECEMBER 26, 2022

Social factors that influence customer behavior include past experiences, cultural values, peer influence, and the availability of information. Social factors influencing customer behavior include past experiences, cultural values, peer influence, and information availability.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Realtime Report

JUNE 15, 2021

The information you share about your products should provide clarity, not confusion. Requesting for feedback not only allows you to generate valuable information about your customers but will also give you an insight into what your competitors are doing right and wrong. Automate Customer Support. Make Sure to Follow Through.

Tips 103

Tips Survey FAQ Knowledge Base 103

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149

Research Focus Group Marketing Survey 149

Koka Sexton

JANUARY 5, 2023

Moreover, you can use this data to make informed decisions regarding which leads should be pursued and which should be discarded. Additionally, these metrics can help you understand what type of leads are most profitable, so you can focus your efforts on attracting those leads. Branding and Advertising. Financial Analysis.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. What is voice of the customer & why is it important?

Data 125

Data Survey How To Review 125

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. In such a pumpkin-saturated market, expanding your horizons and experimenting with additional flavors is a way to differentiate your brand. — madelyn ??

Apple 125

Apple Marketing Meme Sentiment 125

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. With this competitive intelligence in tow, Leadtail and their client started brainstorming strategies to forge their own partnerships to drive brand reach and community engagement. Why is social media intelligence different?

Social Media 115

Social Media Sentiment Survey Marketing 115

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products.

Brands 114

Brands Klout Reputation Digg 114

Audiense

JUNE 13, 2017

The different segments that Audiense Insights identifies can influence several key decisions for brands. We base this on their interactions, information within the profiles of users and public information including demographic censuses.”. We use artificial intelligence and machine learning to segment audiences.

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. 53% said they’d like to be able to download the brand’s mobile app through the mobile site.

Mobile 186

Mobile Sites Focus Group Journal 186

Sprout Social

APRIL 29, 2021

The insights they capture should inform our campaigns, our content and our marketing plans overall. We can’t limit ourselves to solely listening to what our audience says about our brand. We must also listen to what they’re saying about their own lives and experiences outside the brand. The keys to unlocking the power of social.

Marketing 139

Marketing Social Media Management Team Campaign 139

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. For that kind of granular, detailed information, you can’t just monitor—you have to listen.

B2B 89

B2B Marketing Sentiment Influencer 89

Socialmedia.biz

APRIL 17, 2019

Packaging communicates a lot of information, even at first glance. It’s a huge part of your brand identity. Think about some of your favorite brands. Packaging is both the first and most important element of brand identity. Packaging must be informative. Packaging equals identity. It’s important to stand out.

Products 87

Products Reputation Focus Group Overview 87

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. What do they like?

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Ignite Social Media

MARCH 19, 2018

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On the other hand, it allows for negative feedback and backlash to take over your brand or put you in the spotlight in a bad way.

Comments 122

Comments Social Media Tips Authentication 122

Sprout Social

OCTOBER 8, 2020

Everything you think of has been done or doesn’t fit your brand. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo. Connect with other departments.

Content 144

Content Meeting Process Sentiment 144

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Want more information first? What power!

Tools 93

Tools Sentiment How To Team 93

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment.

Social Media 107

Social Media Class Sample Samples 107

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Create a Genuine Brand Community. Social media takeovers give brands a chance to show their personality.

Campaign 77

Campaign UGC Marketing Authentication 77

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

How To 114

How To Survey Content management systems Patterns 114

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. A large proportion of marketers are still manually identifying relevant influencers for their clients and brands, negatively influencing their ROI.

ROI 74

ROI Data Cost Influencer 74

SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Two important SocialFish announcements for ya: 1. Download it today and let us know what you think.

Module 160

Module Social CRM Proposal Focus Group 160