Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Carve Out Your Niche of Expertise.

B2B 69

B2B Brands Tips Notification 69

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. Take Airbnb. but this time—ken’s hosting.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. In such a pumpkin-saturated market, expanding your horizons and experimenting with additional flavors is a way to differentiate your brand. pic.twitter.com/k5OKHsOCBh.

Apple 126

Apple Marketing Meme Sentiment 126

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Subscribe to the comments for this post? Post this on Diigo.

Brands 114

Brands Klout Reputation Digg 114

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Create a Genuine Brand Community. Social media takeovers give brands a chance to show their personality.

Campaign 77

Campaign UGC Marketing Authentication 77

The Realtime Report

APRIL 26, 2018

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Convince & Convert

JULY 24, 2019

They never had an Instagram presence, but decided to target home interior fans with a goal of making their brand the preferred private homebuilder amongst this audience. More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more.

Social Media 155

Social Media Strategy Content Template 155

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment.

Social Media 107

Social Media Class Sample Samples 107

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. PR impact evaluation.

B2B 89

B2B Marketing Sentiment Influencer 89

Convince & Convert

MARCH 8, 2017

They never had an Instagram presence, but decided to target home interior fans with a goal of making their brand the preferred private homebuilder amongst this audience. More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more.

Social Media 165

Social Media Strategy Template Templates 165

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It’s not just software companies that need product feedback.

Tools 94

Tools Sentiment How To Team 94

The Realtime Report

JUNE 18, 2018

Current clients might say something more positive and justify why they remain loyal to the brand and former clients could tell you why they’ve left and looked for a different option. The interview should focus on what they want from your brand, what they think should be done to improve it, and what they dislike the most.

Strategy 70

Strategy How To Marketing Survey 70

Waxing UnLyrical

AUGUST 31, 2012

So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? You do listen, right? You should.

Twitter 154

Twitter Flickr Klout Case Study 154

Convince & Convert

APRIL 23, 2015

Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru.

Communities 60

Communities Meme How To Focus Group 60

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

DECEMBER 9, 2020

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . YoY increase in comments. And brands of all shapes and sizes are taking notice. .

Proposal 103

Proposal Price Project Education 103

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? Do they care what kind of car they drive? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

agora pulse

APRIL 17, 2018

Facebook groups are places where people come together to discuss an interest or specific topic. Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. My audience is interested in blogging, so my Facebook group focuses on blogging for small business.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

Facebook groups are places where people come together to discuss an interest or specific topic. Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. My audience is interested in blogging, so my Facebook group focuses on blogging for small business.

Groups 74

Groups Groups Facebook Small Business 74

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell. Your turn: What is your take?

Social Media 101

Social Media Social CRM Repository Wiki 101

Ignite Social Media

SEPTEMBER 19, 2016

It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management. It’s a focus group with the ultimate product road test. It’s a focus group with the ultimate product road test. Social Media Engagement.

Products 60

Products How To Survey Focus Group 60

Hootsuite

MAY 2, 2023

How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Facebook auto-generates a username if you don’t choose one (and usually throws a few random numbers in there), so it’s best to edit this yourself if you want it to reflect your brand accurately.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis. That is no one commented or asked a question.

Engagement 76

Engagement Social Media Film Focus Group 76

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? You’ll find out here first.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. It's called IdeaXYZ or IdeaFireStorm or My(your brand) or ShareYourIdeas. Are The Brands exploiting customers in the name of "engagement?" Or maybe it is.

Social Media 85

Social Media Focus Group Authentication Retail 85

Social Media Network Marketing

MAY 18, 2015

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1. Million Users!

Yahoo 50

Yahoo Social Media URL Brands 50

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Webbiquity SMM

JUNE 20, 2011

because there are more blog comments to respond to, more Twitter followers to check out, etc.). Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. It’s an easy way to waste a lot of time. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Brands 145

Brands HootSuite Instagram Price 145

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Examples 115

Examples Brands How To Aggregator 115