Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. The study considered these 1 million people who commented on the shows to be the “exposed audience” — those who were most likely to see the Mike’s ads since they were engaged in the show while the ads aired. Pre-campaign, there were 578 comments about Mike’s. MORE >>

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. If you are thinking about whether your brand should be on Twitter - Here is just some of the discussions occurring about branding with Twitter BusinessWeek piece on Brands that Tweet Do brands belong on Twitter? Brands need to think before they tweet! MORE >>

More and more brands has also starting to tap into this platform. They can further like, comment or re-pin it to their boards. Brands on Pinterest. Therefore the  most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. Here are some of the brands that using Pinterest in a great way to connect to their markets: General Electric. They do a great work by following other users and linking and commenting on their images. Ideeli. MORE >>

The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. More importantly though, when receiving negative feedback, you have the power to turn the very same authors of this feedback into walking, talking, raving advocates for your brand. If one of your customers is going to go to such great lengths to give you this negative feedback, whether tweet, Facebook post, comment card or review site, there’s clearly a great deal of emotion in the experience and passion within the individual. What can you do with that??? MORE >>

For those participating in business advertising on Facebook, you may be wondering how to successfully grow your brand by using different ad formats. Well, while ads will help to put your brand in a good light, it takes a lot more than marketing your business to increase the recognition and appeal of your brand. Don’t worry; it’s rather simple once you realize that you already have the tools to help your brand take off. Facebook branding is not all about cute cants and funny videos of people on trampolines, you can use it to find real, solid information. MORE >>