Sponsored Comments: Is the Web About to Get Uglier?
FEBRUARY 3, 2015
” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?
Non-Facebook Users: Please Comment Here
DECEMBER 19, 2012
Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?
Why Blog Comments Are About Branding
Small Business Mavericks
DECEMBER 26, 2013
Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. When you successfully brand yourself through blog comments, you’ll find your traffic.
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public. The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities.
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.
Stop Losing Track of Instagram Comments
The Social Media Hat
JUNE 10, 2016
Social Media Stop Losing Track of Instagram Comments. Comments From Engaged Followers Are Too Easily Buried In Notifications. You see, when you post a great image to Instagram, it will garner all kinds of likes and comments. Continue to post great images and those likes and comments will pile up gloriously. Comments are effectively buried! Comments you cannot see!
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Comments Great points, Gini.
Why You Write Blog Comments
FEBRUARY 2, 2012
love reading your comments. Your personal brand and your wanting to share that social identity with the world is the primary motivation for you to take time out of your day and write a comment. You want to add your comment to the continuing saga of who you are online. Any social media strategist will tell you that a simple way to get your blog known to other people is by commenting on their blogs. Being active in their communities, linking to their blog articles, and submitting guest articles are great ways to brand yourself. Media comments identity
Rethinking Blog Comments Again
JUNE 18, 2014
If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post. This includes my comments, too. Why do I allow people to comment if few do? If you start at the beginning of the series (on the left) and skip over the 3, 0, and 1, the next three posts have zero comments. The second no-comment post (on what you do ) saw 8 shares on Twitter, 2 shares on Facebook, and 4 shares on LinkedIn.
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
Brands Rocking Instagram
SEPTEMBER 6, 2013
But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The brand is mainly uploading pictures of extreme sports with their logo or name. Redbull.
Feature Friday: Why Negative Blog Comments are Important and Wanted
JANUARY 27, 2011
Why are established brands so hesitant in jumping onto the social media bandwagon? Generally speaking, there is no such thing as bad publicity for small brands. Any publicity is going to bring the awareness of an unknown brand. Sometimes, such controversies can even give start to a brand. Should these established brands be scared? brand stands above a commodity because it stands for something. real brand cannot be everything to everyone. Having negative comments on your Facebook wall or blog means you’re doing something right! Yes, I am.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.
54% of Top 100 Brands Use Instagram
The Realtime Report
NOVEMBER 5, 2012
Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts. Reduced spam. Cons. 1.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.
Case: Fans Also Love Telling The Good Brand Stories
AUGUST 15, 2012
Building a presence in social media can be terrifying for many brands. Any kind of post or comment doesn’t just disappear by itself. This is what all brands fear in social media. Sometimes we need to turn things around and realise that fans are not just looking to sabotage brands. Since last Wednesday, it has received 500,000 likes and 22,000 comments.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Being helpful means commenting and answering questions. Intimacy involves engaging with people and showing your brand personality. People trust who they know, so it’s important to show that there are humans behind your brand.
Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. Pre-campaign, there were 578 comments about Mike’s. on 421 different telecasts.
What's The Point In Commenting On Blogs?
JULY 9, 2013
What is the true value of a comment on a blog? Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based readers when the blogger updated or published to the blog) helped to propel the platform to the mainstream. To this date, there is a constant slew of criticism and discourse on the importance of comments. Schaefer ) who spend a lot of time playing in the comments. personal story: often when people leave a comment on my blog, I do not respond.
How Brands Use Pinterest
FEBRUARY 28, 2012
More and more brands has also starting to tap into this platform. They can further like, comment or re-pin it to their boards. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. million in September.
The Value Of Blog Comments
JANUARY 12, 2012
Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. What's your take on the death of Blog comments?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Use the Buyer’s Journey to Engage Brand Advocates
JULY 18, 2016
Brand advocates can be a crucial resource for your business, but too often we overlook opportunities to both connect with and empower them. The post Use the Buyer’s Journey to Engage Brand Advocates appeared first on Spin Sucks. Comments Comments Related Stories Three Strategy Development Lessons from Iceland Soccer Which Brand Storytelling Persona are You? Communication Word-of-Mouth brand advocates Brand Ambassador Programs brand ambassadors buyer's journey customer journey laura petrolino skeeball
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
His comments suggest the new button will likely express sympathy or empathy, rather than just disliking something. So what could a dislike button mean for brands? Brands don’t want to see how many people dislike their products or services. Community managers will be vital in protecting a brand’s social media image. That’s where people like me come in. Not sure how?
Feature Friday: How to Choose the Best Comment System for Your Blog
JANUARY 20, 2011
One of the key goals when I started blogging was to encourage a healthy discussion area in the comments. I’ve always been a firm believer that the real gold to any blog post can (and does) come from the comments left afterward. Depending on how encouraging the blogger is to foster open discussion, the comments can take the original post in a whole new direction. image: ilmungo.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
Weekly Roundup: Personal Branding
JUNE 20, 2014
This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Good morning! Enjoy! 1.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobileuse of new acquisition and engagement metrics.
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. If your topics and tone change like the wind, people won’t be able to figure out you or your brand. Not publishing negative comments.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. 1. Ignore the negative social media commenter. Remove the comment, Ban the commenter.
4 Keys to Turning Negative Commenters Into Brand Advocates
Convince & Convert
JUNE 16, 2011
The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. More importantly though, when receiving negative feedback, you have the power to turn the very same authors of this feedback into walking, talking, raving advocates for your brand. If one of your customers is going to go to such great lengths to give you this negative feedback, whether tweet, Facebook post, comment card or review site, there’s clearly a great deal of emotion in the experience and passion within the individual. What can you do with that???
Facebook Private Messaging for Brands
DECEMBER 21, 2011
What does it mean for brands? Avenue for Customer Service: Now, with this feature, it becomes easier to use Facebook as a customer service channel, like we wrote on our blog yesterday. I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. The single most important thing marketers need to do right now is to engage their brand’s network. to share pertaining to your brand.
40% of Leading Brands Use Instagram
The Realtime Report
AUGUST 13, 2012
Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. Audi averages 1,423 “likes” and 34 comments per photo – and the brand generally posts one photo per day.