Sponsored Comments: Is the Web About to Get Uglier?
FEBRUARY 3, 2015
” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?
Why Blog Comments Are About Branding
Small Business Mavericks
DECEMBER 26, 2013
Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. When you successfully brand yourself through blog comments, you’ll find your traffic.
Non-Facebook Users: Please Comment Here
DECEMBER 19, 2012
Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public. The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities.
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
Like ads on Facebook, your Instagram Ads receive comments. The real strength of Instagram is the level of engagement it provides to brands. Engagement on Instagram means likes and comments, if a higher number of likes on your Instagram ads is not something you have to worry about, a higher number of Instagram ad comments can be a concern. Click To Tweet.
How Can Brands Manage Facebook Comment Overload
FEBRUARY 1, 2012
Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. Most importantly it is crucial not to hit the panic button and do the easy thing of deleting all the negative comments or even the entire thread. So what do you think?
Social Media Marketing
SEPTEMBER 3, 2011
How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? Go ahead and think about it. I'll wait. Have your answer? Me too. The number you're looking for is ZERO. could be wrong, though.
Stop Losing Track of Instagram Comments
The Social Media Hat
JUNE 10, 2016
Social Media Stop Losing Track of Instagram Comments. Comments From Engaged Followers Are Too Easily Buried In Notifications. You see, when you post a great image to Instagram, it will garner all kinds of likes and comments. Continue to post great images and those likes and comments will pile up gloriously. Comments are effectively buried! Comments you cannot see!
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Comments Great points, Gini.
Why You Write Blog Comments
FEBRUARY 2, 2012
love reading your comments. Your personal brand and your wanting to share that social identity with the world is the primary motivation for you to take time out of your day and write a comment. You want to add your comment to the continuing saga of who you are online. Any social media strategist will tell you that a simple way to get your blog known to other people is by commenting on their blogs. Being active in their communities, linking to their blog articles, and submitting guest articles are great ways to brand yourself. Media comments identity
Rethinking Blog Comments Again
JUNE 18, 2014
If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post. This includes my comments, too. Why do I allow people to comment if few do? If you start at the beginning of the series (on the left) and skip over the 3, 0, and 1, the next three posts have zero comments. The second no-comment post (on what you do ) saw 8 shares on Twitter, 2 shares on Facebook, and 4 shares on LinkedIn.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
Brands Rocking Instagram
SEPTEMBER 6, 2013
But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The brand is mainly uploading pictures of extreme sports with their logo or name. Redbull.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.
Feature Friday: Why Negative Blog Comments are Important and Wanted
JANUARY 27, 2011
Why are established brands so hesitant in jumping onto the social media bandwagon? Generally speaking, there is no such thing as bad publicity for small brands. Any publicity is going to bring the awareness of an unknown brand. Sometimes, such controversies can even give start to a brand. Should these established brands be scared? brand stands above a commodity because it stands for something. real brand cannot be everything to everyone. Having negative comments on your Facebook wall or blog means you’re doing something right! Yes, I am.
54% of Top 100 Brands Use Instagram
The Realtime Report
NOVEMBER 5, 2012
Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.
Weekly Roundup: Personal Branding
JUNE 20, 2014
This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Good morning! Enjoy! 1.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts. Reduced spam. Cons. 1.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly
Tips on Handling Negative Blog Comments
Social Marketing Forum
FEBRUARY 6, 2011
One issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. It’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [.]. B2B marketing B2C marketing Blogging Brand marketing Community marketing Content marketing Social media marketing blog comments corporate blog tips corporate blogging tips & tricks user comments
Case: Fans Also Love Telling The Good Brand Stories
AUGUST 15, 2012
Building a presence in social media can be terrifying for many brands. Any kind of post or comment doesn’t just disappear by itself. This is what all brands fear in social media. Sometimes we need to turn things around and realise that fans are not just looking to sabotage brands. Since last Wednesday, it has received 500,000 likes and 22,000 comments.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. Content So what could possibly go wrong with brand publishing? This has made the brand iconic. But how do they do this effectively?
Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. Pre-campaign, there were 578 comments about Mike’s. on 421 different telecasts.
How Brands Use Pinterest
FEBRUARY 28, 2012
More and more brands has also starting to tap into this platform. They can further like, comment or re-pin it to their boards. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. million in September.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
What's The Point In Commenting On Blogs?
JULY 9, 2013
What is the true value of a comment on a blog? Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based readers when the blogger updated or published to the blog) helped to propel the platform to the mainstream. To this date, there is a constant slew of criticism and discourse on the importance of comments. Schaefer ) who spend a lot of time playing in the comments. personal story: often when people leave a comment on my blog, I do not respond.
The Value Of Blog Comments
JANUARY 12, 2012
Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. What's your take on the death of Blog comments?
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
His comments suggest the new button will likely express sympathy or empathy, rather than just disliking something. So what could a dislike button mean for brands? Brands don’t want to see how many people dislike their products or services. Community managers will be vital in protecting a brand’s social media image. That’s where people like me come in. Not sure how?
Feature Friday: How to Choose the Best Comment System for Your Blog
JANUARY 20, 2011
One of the key goals when I started blogging was to encourage a healthy discussion area in the comments. I’ve always been a firm believer that the real gold to any blog post can (and does) come from the comments left afterward. Depending on how encouraging the blogger is to foster open discussion, the comments can take the original post in a whole new direction. image: ilmungo.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
You have to know how to plan, coordinate and spread awareness of your brand through this tool. In this post, we’ll give you 13 ways on how your brand can get the most out of Facebook Events and actually get people to attend: 1. Another common issue brands run into with Facebook Events is trying to figure out what size photo to use. How to Create Effective Facebook Events.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobileuse of new acquisition and engagement metrics.
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. If your topics and tone change like the wind, people won’t be able to figure out you or your brand. Not publishing negative comments.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. 1. Ignore the negative social media commenter. Remove the comment, Ban the commenter.
Facebook Private Messaging for Brands
DECEMBER 21, 2011
What does it mean for brands? Avenue for Customer Service: Now, with this feature, it becomes easier to use Facebook as a customer service channel, like we wrote on our blog yesterday. I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook.
4 Keys to Turning Negative Commenters Into Brand Advocates
Convince & Convert
JUNE 16, 2011
The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. More importantly though, when receiving negative feedback, you have the power to turn the very same authors of this feedback into walking, talking, raving advocates for your brand. If one of your customers is going to go to such great lengths to give you this negative feedback, whether tweet, Facebook post, comment card or review site, there’s clearly a great deal of emotion in the experience and passion within the individual. What can you do with that???
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. The numbers don’t lie, either: with 1 million followers, Airbnb is a clear brand winner on Instagram. Airbnb. Disney Pixar.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. The single most important thing marketers need to do right now is to engage their brand’s network. to share pertaining to your brand.
40% of Leading Brands Use Instagram
The Realtime Report
AUGUST 13, 2012
Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. Audi averages 1,423 “likes” and 34 comments per photo – and the brand generally posts one photo per day.
A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog
MAY 12, 2016
That’s where comments come in. Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential.
How a Brand is Born Online
JANUARY 1, 2014
Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Chalk this up to a branding experiment. respond with different answers but there is no definitive answer because what works for one brand will be different for another brand. How does it work for my brand? How many months until Facebook sees an average of 20 people commenting on every post? Meet AriHerzogDotCom. You can be my first.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. The bottom line is that brands that deliver great customer service and support, win. Brands that don’t, lose. Infographic].