Trending Sources

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Why Blog Comments Are About Branding

Small Business Mavericks

Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. When you successfully brand yourself through blog comments, you’ll find your traffic.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. Need help?

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? Go ahead and think about it. I'll wait. Have your answer? Me too. The number you're looking for is ZERO. could be wrong, though.

How Can Brands Manage Facebook Comment Overload

Mindjumpers

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. Most importantly it is crucial not to hit the panic button and do the easy thing of deleting all the negative comments or even the entire thread. So what do you think?

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

Like ads on Facebook, your Instagram Ads receive comments. The real strength of Instagram is the level of engagement it provides to brands. Engagement on Instagram means likes and comments, if a higher number of likes on your Instagram ads is not something you have to worry about, a higher number of Instagram ad comments can be a concern. Click To Tweet.

Rethinking Blog Comments Again

Ari Herzog

If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post. This includes my comments, too. Why do I allow people to comment if few do? If you start at the beginning of the series (on the left) and skip over the 3, 0, and 1, the next three posts have zero comments. The second no-comment post (on what you do ) saw 8 shares on Twitter, 2 shares on Facebook, and 4 shares on LinkedIn.

Feature Friday: Why Negative Blog Comments are Important and Wanted

Ari Herzog

Why are established brands so hesitant in jumping onto the social media bandwagon? Generally speaking, there is no such thing as bad publicity for small brands. Any publicity is going to bring the awareness of an unknown brand. Sometimes, such controversies can even give start to a brand. Should these established brands be scared? brand stands above a commodity because it stands for something. real brand cannot be everything to everyone. Having negative comments on your Facebook wall or blog means you’re doing something right! Yes, I am.

Which Brand Storytelling Persona are You?

Spin Sucks

The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

Beyond SEO: The Power of Brand Building

Spin Sucks

You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services  instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.

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Three Approaches to Effective Brand Storytelling

Spin Sucks

Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing.  Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.

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Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The brand is mainly uploading pictures of extreme sports with their logo or name. Redbull.

Case: Fans Also Love Telling The Good Brand Stories

Mindjumpers

Building a presence in social media can be terrifying for many brands. Any kind of post or comment doesn’t just disappear by itself. This is what all brands fear in social media. Sometimes we need to turn things around and realise that fans are not just looking to sabotage brands. Since last Wednesday, it has received  500,000 likes and 22,000 comments.

The Value Of Blog Comments

Twist Image

Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. What's your take on the death of Blog comments?

Feature Friday: How to Choose the Best Comment System for Your Blog

Ari Herzog

One of the key goals when I started blogging was to encourage a healthy discussion area in the comments. I’ve always been a firm believer that the real gold to any blog post can (and does) come from the comments left afterward. Depending on how encouraging the blogger is to foster open discussion, the comments can take the original post in a whole new direction. image: ilmungo.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Reduced spam. Cons. 1.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Check out the number of comments on this post!

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media. However, I believe one-on-one interactions between brands and users aren’t always given the recognition they deserve.

11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task. Benefits of Increasing Instagram Branding.

Use the Buyer’s Journey to Engage Brand Advocates

Spin Sucks

Brand advocates can be a crucial resource for your business, but too often we overlook opportunities to both connect with and empower them. The post Use the Buyer’s Journey to Engage Brand Advocates appeared first on Spin Sucks. Comments Comments Related Stories Three Strategy Development Lessons from Iceland Soccer Which Brand Storytelling Persona are You? Communication Word-of-Mouth brand advocates Brand Ambassador Programs brand ambassadors buyer's journey customer journey laura petrolino skeeball

What's The Point In Commenting On Blogs?

Twist Image

What is the true value of a comment on a blog? Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based readers when the blogger updated or published to the blog) helped to propel the platform to the mainstream. To this date, there is a constant slew of criticism and discourse on the importance of comments. Schaefer ) who spend a lot of time playing in the comments. personal story: often when people leave a comment on my blog, I do not respond.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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Stop Losing Track of Instagram Comments

The Social Media Hat

Social Media Stop Losing Track of Instagram Comments. Comments From Engaged Followers Are Too Easily Buried In Notifications. You see, when you post a great image to Instagram, it will garner all kinds of likes and comments. Continue to post great images and those likes and comments will pile up gloriously. Comments are effectively buried! Comments you cannot see!

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. If your topics and tone change like the wind, people won’t be able to figure out you or your brand. Not publishing negative comments.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Good morning! Enjoy! 1. 

Comments As Content

Diva Marketing Blog

Drop a comment on a blog post or Facebook stat, respond to a tweet or perhaps add your opinion to a LinkedIn discussion. . In fact, sometimes comments can even be pulled into a blog post. My Comment. When he meets clients/prospects in person or speaks to them on the phone he beings conversations asking about them, not about him or his brand,but about how they are.

How to Use Social Media to Build Brand Trust

Convince & Convert

These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Being helpful means commenting and answering questions. Intimacy involves engaging with people and showing your brand personality. People trust who they know, so it’s important to show that there are humans behind your brand.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community,  on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. 1. Ignore the negative social media commenter. Remove the comment, Ban the commenter.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

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Facebook Private Messaging for Brands

Mindjumpers

What does it mean for brands? Avenue for Customer Service: Now, with this feature, it becomes easier to use Facebook as a customer service channel, like we wrote on our blog yesterday.  I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook.

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. They can further like, comment or re-pin it to their boards. Brands on Pinterest. Therefore the  most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. million in September.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobileuse of new acquisition and engagement metrics.

7 Important Instagram Features Your Brand Should Know

Sprout Social

For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. This creates more brand awareness and visibility for your content. Instead, try to select filters that match your brand’s voice and identity. This is important to businesses because of the numerous brands that typically fall under one company.

How Brands Should Prepare For Facebook’s Dislike Button

Firebelly

His comments suggest the new button will likely express sympathy or empathy, rather than just disliking something. So what could a dislike button mean for brands? Brands don’t want to see how many people dislike their products or services. Community managers will be vital in protecting a brand’s social media image. That’s where people like me come in. Not sure how?

How Customer Service on Social Media Helps Your Brand [Infographic]

Mindjumpers

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. The bottom line is that brands that deliver great customer service and support, win. Brands that don’t, lose. Infographic].

How a Brand is Born Online

Ari Herzog

Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Chalk this up to a branding experiment. respond with different answers but there is no definitive answer because what works for one brand will be different for another brand. How does it work for my brand? How many months until Facebook sees an average of 20 people commenting on every post? Meet AriHerzogDotCom. You can be my first.